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Marketing i-mode (Spanish version)
Moon, YoungmeCase HBS-504S02Marketingi-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is now early 2002 and Keiichi Enoki, managing director of NTT DoCoMo's i-mode service, faces two challenges. On the domestic front, i-mode must fend off two strong competitors while ma...Starting at €8.20
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(PRODUCT) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509013-EMarketingDescribes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap, Apple, Motorola, Armani, and American Express. The business model was structured to benefit partner companies by increasing consumer purchases - of (RED)-branded products such a...Starting at €8.20
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Starting at €5.74
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Delivering Customer Service (Spanish version)
Moon, Youngme; Quelch, John A.Case HBS-505S04MarketingDelivering Customer Service' is accompanied by a Video Short - available only to registered Premium Educators at hbsp.harvard.edu - that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is n...Starting at €8.20
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Gateway: Moving Beyond the Box (Spanish Version)
Frei, Frances X.; Moon, Youngme; Rodriguez-Farrar, HannaCase HBS-607S19Service and Operations ManagementSe usa como parte del primer módulo de un curso de Operaciones de Servicio de gestión, que las direcciones de la gestión de la función operativa de los clientes (606 a 032). Gateway ha abierto tiendas al por menor para diferenciarse de sus competidores (por ejemplo, Dell). Describe cómo la empresa ha creado una excelente experiencia de servicio, pero ha tenido problemas financieros como resultado.Starting at €8.20
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Market Research (Spanish version)
Bolton, Ruth; Moon, YoungmeCase HBS-503S34MarketingDaryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research, how much money to spend, and which programs to fund. His two vice presidents (of quality and marketing) have presented very different proposals.Starting at €8.20
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RadioShack (Spanish Version)
Rangan, V. Kasturi; Moon, Youngme; Bell, MarieCase HBS-503S38MarketingContornos de la transformación de las tiendas RadioShack de un negocio de partes y accesorios a un proveedor de acceso a Internet de banda ancha.Starting at €8.20
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BMWFilms (Spanish version)
Moon, Youngme; Herman, KerryCase HBS-503S40MarketingJim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all indications, the nontraditional campaign has been a huge success. Now the question is, what to do for an encore?Starting at €8.20
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IKEA Invades America (Spanish version)
Moon, YoungmeCase HBS-505S08MarketingIn 2002, the IKEA Group is the world's top furniture retailer, with 154 stores worldwide. In the United States, IKEA operates 14 stores, all of which have been enormously popular despite their self-service requirements. The company's goal is to have 50 stores in operation in the United States by 2013. Explores various options for managing this growth strategy.Starting at €8.20
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Alessi: Evolución de una Planta Italiana de Diseño (C)
Moon, Youngme; Dessain, Vincent; Sjoman, AndersCase HBS-508S11MarketingComplementa el caso (A).Starting at €5.74