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Marketing i-mode (Spanish version)
Moon, YoungmeCase HBS-504S02Marketingi-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is now early 2002 and Keiichi Enoki, managing director of NTT DoCoMo's i-mode service, faces two challenges. On the domestic front, i-mode must fend off two strong competitors while ma...Starting at €8.20
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(PRODUCT) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509013-EMarketingDescribes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap, Apple, Motorola, Armani, and American Express. The business model was structured to benefit partner companies by increasing consumer purchases - of (RED)-branded products such a...Starting at €8.20
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Starting at €5.74
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Bella Healthcare India, Teaching Note
Leonard, Dorothy; Yong, SunruTeaching Note HBS-4441-ETeaching Note for Product #4440Starting at €0.00
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Assistant Professor Jo Worthington (A)
Leonard, DorothyCase HBS-911404-EA relatively inexperienced professor struggles with managing a case discussion in a class based on numeric analysis. The class is lethargic and time is tight; she considers both a number of possible reasons for their disinterest and different teaching strategies to stimulate discussion and learning.Starting at €8.20
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Assistant Professor Jo Worthington (B)
Leonard, DorothyCase HBS-911405-EA professor teaching a case discussion based on numeric analysis is pleased that a student finally "cracks" the case-but the numbers differ from her own. The instructor has to decide how to handle the discrepancy.Starting at €5.74
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Assistant Professor Jo Worthington (C)
Leonard, DorothyCase HBS-911406-EA professor has an awkward exchange with a student who has prepared numeric analysis, but whose numbers do not agree with her own.Starting at €5.74
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Assistant Professor Gyan Gupta and the Wet Noodle Class (A)
Leonard, Dorothy; Harmeling, Susan S.Case HBS-912405-EProfessor Gupta faces three major problems in teaching cases: 1) his students, accustomed to lectures, don't know how to conduct a case discussion; 2) the students are using the Internet to discover the outcome of managerial dilemmas posed in the case; 3) he wants to share the theory he learned as a doctoral student, but can't figure out the appropriate way to integrate theory into the case-based discussion. He seeks advice, particularly about th...Starting at €8.20
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Transferring Knowledge Between Projects at NASA JPL (B)
Leonard, Dorothy; Myers, ChristopherCase HBS-917405-ELeadership and People ManagementAt the conclusion of the (A) case, Jennifer Trosper needed to decide whether or not to throw her support behind the training and outreach represented by the ROV-E program to build small rovers like the ones used on the surface of Mars by NASA JPL. The (B) case describes her decision and provides further information on her subsequent efforts made after the initial decision.Starting at €5.74
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Gateway: Moving Beyond the Box (Spanish Version)
Frei, Frances X.; Moon, Youngme; Rodriguez-Farrar, HannaCase HBS-607S19Service and Operations ManagementSe usa como parte del primer módulo de un curso de Operaciones de Servicio de gestión, que las direcciones de la gestión de la función operativa de los clientes (606 a 032). Gateway ha abierto tiendas al por menor para diferenciarse de sus competidores (por ejemplo, Dell). Describe cómo la empresa ha creado una excelente experiencia de servicio, pero ha tenido problemas financieros como resultado.Starting at €8.20