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Oasis Lanz Club
Fernández, Juan Antonio; Álvarez Alvarez, José LuisCase FH-577Leadership and People ManagementOasis Lanz Club se trata de una empresa de venta y gestión de un complejo de apartamentos bajo la modalidad de tiempo compartido (time sharing). En él se plantea las posibles incertidumbres que la nueva legislación supone para el negocio. También se relata el nacimiento de la organización y su desarrollo posterior.Starting at €8.20
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El desastre del Mann Gulch
Montes, J. S.; Álvarez Alvarez, José LuisCase DG-1328Leadership and People Management, StrategyEl caso relata una situación de crisis extrema. Un grupo de bomberos forestales intenta apagar un fuego en el valle de Mann Gulch, Estados Unidos. El fuego es muy superior a la valoración inicial y la situación se convierte en una verdadera carrera por salvar sus vidas. Como resultado, mueren 13 bomberos y sólo el jefe y dos más consiguen escapar con vida. El caso permite discutir temas relacionados con el comportamiento de organizaciones y equi...Starting at €8.20
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Encuesta del paro directivo
Knief C.; Álvarez Alvarez, José LuisTechnical Note FHN-302Leadership and People ManagementThis note studies how Spanish managersperceive the security of their jobs, which measures they take to protect their careers and how their employers help them to find new employment opportunities. This study undertakes a first cut analysis of the phenomenon. The sample is drawn from alumni of IESE'sdifferent program. The 447 repondens represent all age groups and hierarchical levels. Key conclusions are:Spanish managers are healthy optimists rega...Starting at €8.20
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Managerial unemployment survey - Part II: Spanish managers' reaction to unemployment
Knief C.; Álvarez Alvarez, José LuisTechnical Note FHN-305-ELeadership and People ManagementThis note studies how Spanish managers react to unemployment. This study is a first cut analysis of the phenomenon. The sample is drawn from alumni of IESE's different programs. The 70 respondents represent all groups of managers. Key conclusion are: All groups of managers are affected by unemployment. The most often reason given for managerial unemployment is the lack of understanding with the superior. Only 25% of the respondents believe that t...Starting at €8.20
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Managerial unemployment survey - Part III: Spanish managers experience with self-employment
Knief C.; Álvarez Alvarez, José LuisTechnical Note FHN-306-ELeadership and People ManagementThis note studies the characteristics of managers that have decided to become self-employed and their experience with self-employment. The sample is drawn from alumni of IESE's different programs. The 91 respondents represent all different age groups and sexes. My conclusions are: Entrepreneurs tended to be youngers than their peers. Self-employed managers enter a large variety of industries, however the largest number starts a consulting busines...Starting at €8.20
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Atlantic Resort Management S.L. (B)
Álvarez Alvarez, José Luis; Fernández, Juan AntonioCase FH-546Leadership and People ManagementEste caso trata de un problema concreto de una empresa del sector turístico que trabaja bajo la modalidad de Time Share (Tiempo Compartido). En esta parte el Director General de la Empresa que gestiona los apartamentos relata los problemas que se encuentran en el proceso de reajuste de su organización y, en concreto, el conflicto que surge con el presidente de la empresa.Starting at €5.74
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La misión de las misiones corporativas
Álvarez Alvarez, José Luis; Mazza, CarmeloTechnical Note FHN-287Leadership and People ManagementThe note discusses the meaning, typologies and applications of corporate missions and their relationship with business strategiesStarting at €8.20
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Sorenson Research Co. (Abridged) (Spanish Version)
Wheelwright, Steven C.; Crocker, GaryCase HBS-603S26Service and Operations ManagementPresenta los problemas que enfrenta un alto volumen, alto margen (pero ligero) productos médicos de negocios. La compañía está tratando de mejorar su control de inventario para reducir la inversión en inventarios y mejorar el servicio. El sistema de inventario multi-sitio actual se ha descrito y se presentan las principales alternativas para mejorar o sustituirlo.Starting at €8.20
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Scharffen Berger Chocolate Maker (A) (Spanish version)
Snow, Daniel C.; Wheelwright, Steven C.; Wagonfeld, Alison BerkleyCase HBS-607S43Service and Operations ManagementScharffen Berger, a premium brand chocolate, is growing rapidly and must decide where and when to add capacity in the production line and with what technology. The company must consider the demands of marketing, the impact on quality and reputation, and the economics of alternative approaches to increasing output in both the short term and long term. Provides an opportunity for students to examine the existing process technology and flow, to unde...Starting at €8.20
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The Morrison Company (Spanish version)
Wheelwright, Steven C.; Myers, Paul S.Case HBS-413S16Service and Operations ManagementThe Morrison Company develops and manufactures radio frequency identification tags (RFID) known as "smart labels" for the retail and pharmaceutical industries. RFID technology is a fast-growing and increasingly competitive industry. Sales have risen dramatically over the past year and production levels have had to increase to meet monthly and quarterly shipping targets. However, the increase has exacerbated existing manufacturing problems and has...Starting at €8.20