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MontGras. Estrategia de exportación para una bodega chilena
Arnold, David J.; Stevenson, Howard H.Case HBS-510S14MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. MontGras, una bodega chilena de tamaño medio, tiene que formular una estrategia de exportación. Tiene que decidir si hacer hincapié en los mercados de Estados Unidos o del Reino Unido, que también ofrecen diferentes propuestas de posicionamiento y fijación de precios. Se ha fallado dos veces para penetrar en el mercado de EE.UU. porque las relaciones de distribuidor se cayó...Starting at €8.20
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Martin Blair (Spanish version)
Stevenson, Howard H.; Roberts, Michael J.Case HBS-915S05EntrepreneurshipMartin Blair es un empresario que por primera vez se basa en su experiencia en la industria de servicio de alimentos para desarrollar dos conceptos de restaurantes diferentes casi al mismo tiempo. Al relatar sus experiencias, revela varias preocupaciones importantes del empresario reflexivo, que van desde la obtención de financiamiento para la construcción de espacios físicos a cabo. Ambos restaurantes tienen éxito, y Blair ahora quiere hacer cre...Starting at €8.20
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The Art of Commerce
Harvard Business ReviewArticle HBS-F1403Z-EAn elaborately engraved Spanish stock certificate issued in 1758 could almost be a template for modern stock certificates. Here's the story that its iconography reveals about the royal trading company it came from. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20
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How Companies Can Profit from a "Growth Mindset"
Harvard Business ReviewArticle HBS-F1411A-EStrategyPsychologist Carol Dweck's work on "mindset" has been hugely influential in fields such as education and sports training, and her 2006 book Mindset was a bestseller. Some people, Dweck has argued, view talent as a quality they either possess or lack, and thus have a "fixed mindset"; others, with a "growth mindset," consistently see potential to develop new skills. Now she is extending her work on mindset to organizations. This article describes h...Starting at €8.20
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Leadership Across Cultures
Harvard Business ReviewArticle HBS-F1505Z-EKnowledge and CommunicationBridging cultural differences demands exceptional emotional intelligence. This chart shows the percentage of leaders in each of seven global regions--the U.S., the Middle East, India, Latin America, sub-Saharan Africa, Europe, and China--who demonstrated strength in a range of hard and soft skills, according to a study by YSC, a corporate psychology consultancy. Due to the highly graphical nature of the Vision Statement, we offer this reprint in...Starting at €8.20
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Market Indicators
Harvard Business ReviewArticle HBS-F1507Z-EHand signals from a 16th-century mathematics textbook and exchange-rate "currents" from 18th-century Italian ports were just two of the innovations that lubricated the gears of preindustrial European commerce. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20
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How to Make the Most of Omnichannel Retailing
Harvard Business ReviewArticle HBS-F1607A-EMarketingOne of the biggest challenges for brick-and-mortar retailers is competing with online-only sellers such as Amazon. The conventional "omnichannel" strategy is to encourage consumers to shop across channels. But few retailers have closely examined the profitability of such efforts, and they typically pay little attention to how far a customer lives from the store. New research led by Temple University's Xueming Luo shows that distance is a crucial ...Starting at €8.20
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How Venture Capitalists Really Assess A Pitch
Harvard Business ReviewArticle HBS-F1703A-EEntrepreneurshipHaving worked for two VC firms before entering academia, Lakshmi Balachandra was mystified: Why did a proposal that looked so promising on paper become a nonstarter when it was actually pitched? She spent almost 10 years capturing what happens in pitch meetings and quantifying the results, and drew four broad conclusions: (1) Passion is overrated--VCs prefer a calm demeanor, which they equate with leadership strength. (2) Trust beats competence. ...Starting at €8.20
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Seaside Organics, Teaching Note
Stevenson, Howard H.; Zalosh, AlisaTeaching Note HBS-916527-EEntrepreneurshipTeaching note for case 916526.Starting at €0.00
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Peter Jepsen
Stevenson, Howard H.; Roberts, Michael J.; Sharpe, James M.Case HBS-813046-EEntrepreneurshipAbout to break bank covenants, Peter Jepsen has to deal with a contentious prior owner, improve profitability and staff appropriately all while maintaining credibility with his investors, in the furniture hardware company he has owned for less than a year. Peter Jepsen, a newly minted MBA, has bought a furniture hardware manufacturing business utilizing debt and investors equity that in a very short time is about to trigger bank covenants due to ...Starting at €8.20