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Genuinus: marketing digital para vender productos frescos online
Collection: IESE (España)Ref.: M-1338Published: Dec 9, 2015Reviewed: Sep 9, 2016Format: pdfPages: 33Language: Spanish - Case
David contra Goliath. Decisiones comerciales en La Fageda
Collection: IESE (España)Ref.: M-1321Published: Oct 27, 2014Reviewed: Jul 3, 2017Format: pdfPages: 20Language: Spanish - Case
Benati Solares
Collection: IESE (España)Ref.: M-1318Published: Oct 6, 2014Reviewed: Nov 2, 2015Format: pdfPages: 16Language: Spanish - Teaching Note
David Versus Goliath: Commercial Decisions at La Fageda - Teaching note
Collection: IESE (España)Ref.: MT-47-EPublished: Apr 9, 2018Format: pdfPages: 15Language: English - Case
GoQuickly.com and FileAway: Advertising in the Super Bowl
Collection: IESE (España)Ref.: M-1374-EPublished: Jul 15, 2019Format: pdfPages: 15Language: English - Case
Genuinus: Using Digital Marketing to Sell Fresh Food Online
Collection: IESE (España)Ref.: M-1338-EPublished: Dec 9, 2015Reviewed: Sep 9, 2016Format: pdfPages: 32Language: English - Teaching Note
David contra Goliath. Decisiones comerciales en La Fageda - Nota del instructor
Collection: IESE (España)Ref.: MT-47Published: Apr 9, 2018Format: pdfPages: 16Language: Spanish - Case
Repositioning Royco Minute Soup: Evaluating a Word-of-Mouth Campaign
Collection: IESE (España)Ref.: M-1320-EPublished: Oct 15, 2014Reviewed: Mar 26, 2015Format: pdfPages: 20Language: English - Case
Anytime Fitness: Getting Online Marketing in Shape
Collection: IESE (España)Ref.: M-1381-EPublished: Feb 4, 2021Format: pdfPages: 11Language: English - Case
INSITE: la simplificación del big data
Collection: IESE (España)Ref.: M-1384Published: May 3, 2021Format: pdfPages: 11Language: Spanish