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SEAS in 2016
Eisenmann, Thomas R.; Herman, KerryCase HBS-817063-EStrategyThe case explores opportunities and challenges facing the Harvard School of Engineering and Applied Sciences as it: 1) grapples with rapid undergraduate enrollment growth and its smaller scale relative to other top engineering schools, and 2) prepares to move two-thirds of its faculty and classes to a new campus in Allston, 1.5 miles from its current Cambridge location.Starting at €8.20
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Catalant: The Future of Work
Eisenmann, Thomas R.; Rayport, Jeffrey; Snively, ChristineCase HBS-817103-EEntrepreneurshipCatalant, founded in 2013 as an online marketplace where MBAs could bid on consulting projects posted by small- to medium-sized businesses, had expanded by 2016 to provide Fortune 1000 companies with access to over 35,000 independent experts. The founders envisioned extending their matching solutions to help enterprises staff projects with a mix of current employees and external experts, hypothesizing that the "future of work" would involve more ...Starting at €8.20
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Shift Technologies, Inc.
Eisenmann, Thomas R.; Tempest Keller, NicoleCase HBS-818002-EEntrepreneurshipIn 2017, management at Shift, an online marketplace that uses a "high touch," concierge approach to buy and sell used cars, was formulating plans for the San Francisco-based startup's next phase of expansion. One option was to preserve Shift's current business model and grow through geographic expansion. Another option was to decentralize more tasks to sellers and/or buyers, for example, management of inspections and repairs. While decentralizing...Starting at €8.20
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Updating Dating
Eisenmann, Thomas R.; Kominers, Scott Duke; Lam, AlanCase HBS-818052-EEntrepreneurshipTo identify design ideas for their own startup, two MBAs compare the different profiling, matching, and monetization approaches employed by five incumbent dating services: Coffee Meets Bagel, OKCupid, Jiayuan, Dating Ring, and HurryDate.Starting at €8.20
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Cadre
Eisenmann, Thomas R.; Kominers, Scott Duke; Lane, DavidCase HBS-818058-EEntrepreneurshipLate in 2017, CEO Ryan Williams and his team debated whether Cadre should become not only a technology-enabled investment manager, but also an online trading exchange providing high levels of liquidity for CRE equity investors. Cadre was a pioneering New York City-based startup, offering investors equity in individual commercial real estate properties that its investment team had sourced and vetted. Traditional private equity (PE) funds required ...Starting at €8.20
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Poppy: A Modern Village for Childcare
Eisenmann, Thomas R.; Huizinga, JeffCase HBS-818075-EEntrepreneurshipIn 2017, management at Poppy, which matched families that required occasional childcare with thoroughly vetted caregivers, was formulating plans for the Seattle-based seed-stage startup's next phase of expansion. One option was to grow using the same business model through geographic expansion to cities beyond Seattle. Another option was to deepen penetration within Seattle by recruiting caregivers with less experience and by broadening the range...Starting at €8.20
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Mark43, Teaching Note
Eisenmann, Thomas R.; Weiss, Mitchell B.; Higgins, MattTeaching Note HBS-818104-EEntrepreneurshipThis is the Teaching Note to accompany the Mark43 case (817-016). The founders of Mark43, an early-stage startup that provides software for law enforcement agencies, must decide whether to bid on a request for proposals (RFP) from the Los Angeles Police Department (LAPD). On the one hand, LAPD would be a second large and influential customer for a startup that has just successfully deployed software for its first customer, the Washington DC Metro...Starting at €0.00
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Scientific-Atlanta, Inc., Teaching Note
Eisenmann, Thomas R.Teaching Note HBS-808081-EStrategyTeaching Note to (804-191).Starting at €0.00
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Sermo, Inc.
Eisenmann, Thomas R.; Nielsen, Lars P. C.Case HBS-809142-EEntrepreneurshipSermo operates the leading online professional network for physicians in the United States. Doctors use Sermo free of charge to post surveys regarding diagnostic and treatment concerns and to discuss these concerns, as well as challenges with managing their practices. Sermo earns revenue by charging clients who would value early information regarding the effectiveness of new drugs and medical devices-investment managers, pharmaceutical companies,...Starting at €8.20
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Chegg: Textbook Rental Takes Flight
Eisenmann, Thomas R.; Sahlman, William A.; Richardson, EvanCase HBS-811077-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. In late 2010, Silicon Valley-based Chegg, the leading online college textbook rental company, is scaling rapidly. The case recounts Chegg's history from its origins as a distant competitor to Craigslist in college classified listings through a pivot into textbook rental followed by a period of explosive growth. Resulting challenges in scaling warehouse operations, customer s...Starting at €8.20