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The Ford Fiesta, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-513092-EMarketingTeaching Note for 511117.Starting at €0.00
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Wattpad
Deighton, John; Kornfeld, LeoraCase HBS-919413-EMarketingHow to run a platform to match 4 million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and film makers and book publishers. The case describes the challenges of matching readers to stories, and of helping writers to produce better stories by supplying feedback on their chapters as they write, all by processing a billion data points daily. But it's hard to acquire new customer groups when alg...Starting at €8.20
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United Breaks Guitars (Spanish version)
Deighton, John; Kornfeld, LeoraCase HBS-512S11MarketingWhen social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a music video detailing United's mishandling of his $3,500 guitar and the company's subsequent refusal to compensate him. The song was called "United Breaks Guitars." Within one week it...Starting at €8.20
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Connective Mobility
Nohria, Nitin; Payton, Christopher; Huberlie, AliCase HBS-816051-EEntrepreneurshipStarting at €8.20
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Chrysler: El legado de Iacocca
Nohria, Nitin; Green, Sandy E.Case HBS-403S20Leadership and People ManagementDescribe los cambios de moda por Iacocca durante su cargo como CEO de la Chrysler Corp. presta especial atención a la retórica que empleó en la movilización de cambio y las acciones que tomó para implementar el cambio.Starting at €8.20
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Risky Business of Hiring Stars (Spanish version)
Groysberg, Boris; Nanda, Ashish; Nohria, NitinArticle HBS-R0405FLeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. With the battle for the best and brightest people heating up again, you're most likely out there looking for first-rate talent in the ranks of your competitors. Chances are, you're sold on the idea of recruiting from outside your organization--developing people wit...Starting at €8.20
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Are Leaders Portable? (Spanish version)
Groysberg, Boris; McLean, Andrew N.; Nohria, NitinArticle HBS-R0605ELeadership and People Managementgeneral management, which is readily transferable, and company specific, which is not. In fact, they argue, other types of management capabilities can contribute significantly to performance, and company-specific skills can be an asset in a new job.Starting at €8.20
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El caso HBR: De estrella regional a líder global
Nohria, NitinArticle HBS-R0901ALeadership and People ManagementYang Jianguo fue promovido recientemente de gerente de país para China a la cabeza mundial del desarrollo de productos de un fabricante de perfume francés serio. Fue elegido por su inteligencia y sus conocimientos técnicos de los mercados emergentes - una vía fundamental para el crecimiento, dado que las ventas en los mercados centrales de la compañía se han estancado. Con ganas de tener éxito en su nuevo papel en París, Jianguo tiene un montón d...Starting at €8.20
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Six Principles of Successful Persuasion (Spanish version)
Nohria, Nitin; Harrington, BrookeCase HBS-419S21Leadership and People ManagementDescribes some of the key principles that managers must follow in order to successfully persuade their organization of their vision for change.Starting at €8.20
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Nettwerk: El Marketing Digital en la Industria de la Música
Deighton, John; Kornfeld, LeoraCase HBS-511S05Marketing¿Cómo se comercializa la música en la era digital? Nettwerk Music Group basado en su fundación como sociales, de base comercializadora de música y artistas, y emergió como un líder en el entorno de Internet habilitado para medios de comunicación social. Para la mayor parte de la década pasada CEO Nettwerk Terry McBride dejó ventiladores consumen música en sus propios términos. Animó el intercambio de archivos, la remezcla de canciones y videos de...Starting at €8.20