Default Category
-
Corporate Solutions at Jones Lang LaSalle 2001 A
Gulati, Ranjay; Silvestri, LucianaCase HBS-113114-ELeadership and People ManagementThis case describes the strategic and organizational challenges that Jones Lang LaSalle (JLL) faced at the turn of the millennium. Until then, JLL sold piecemeal commercial real estate services to its corporate clients, who maintained relationships with a variety of vendors. In 2000, JLL's large corporate clients started globalizing their activities and seeking to outsource their real estate needs. They were looking for integrated solutions deliv...Starting at €8.20
-
Integrated Services at Jones Lang LaSalle 2005 (B)
Gulati, Ranjay; Silvestri, LucianaCase HBS-113115-ELeadership and People ManagementThis case describes the strategic and organizational challenges that Jones Lang LaSalle (JLL) faced between 2001 and 2005. Faced with the need to deliver integrated services to corporate clients in 2001, JLL created Corporate Solutions, a group that aimed to draw connections between JLL's semi-autonomous service lines. Despite initial success, by 2005 the group was finding it challenging to foster integration. Account managers and service line le...Starting at €5.74
-
The Mahindra Group: Leading with Purpose
Gulati, Ranjay; Tahilyani, RachnaCase HBS-421091-EKnowledge and CommunicationIndia headquartered Mahindra Group is a multibillion-dollar federation of companies operating across the globe. It is ahead of its time in articulating its purpose and mapping its values, something it had first done at inception and then refreshed yet again as 'Rise' in 2011. Over the past decade, it has cascaded the essence of 'Rise' as a purpose through the organization. The idea was to "challenge conventional thinking and innovatively use all ...Starting at €8.20
-
Hewlett Packard: Designjet Online 2003
Parés Canalias, Francisco; Cabré, Carles; Renart, Lluís G.Case M-1175Information Technologies, MarketingEn enero de 1998, tras diversos dilemas y dudas, la Inkjet Commercial Division (ICD) puso en marcha Designjet Online, que era un programa de marketing relacional que tenía como eje principal una página web de información y soporte a los ya propietarios de impresoras de gran formato del parque mundial existente de HP. Tras más de cinco años de esfuerzos, los resultados alcanzados habían sido calificados de brillantes. Sin embargo, existían diverso...Starting at €8.20
-
Farggi
Parés Canalias, Francisco; Renart, Lluís G.Case M-994-EMarketingIn August 1992, Haagen-Dazs opened its first ice cream parlour in Barcelona. In July 1993, Farggi, a small Spanish family-owned company, opened its own first luxury ice cream store just a few blocks away. This case is an example of how a small local company can compete against a very large multinational corporation. At the beginning of 1995, when Farggi already has 13 exclusive ice cream parlours in Spain, plus some 800 non-exclusive retail outle...Starting at €8.20
-
Hewlett Packard: Designjet Online 2003
Parés Canalias, Francisco; Cabré, Carles; Renart, Lluís G.Case M-1175-EInformation Technologies, MarketingIn January 1998, after a series of dilemmas and doubts, the Inkjet Commercial Division (ICD) set up Designjet Online, a relational marketing program, whose main axis was an information and support website for the existing owners of HP large-format printers worldwide. After more than five years of effort, the results achieved have been qualified as brilliant. Nevertheless, there have been a range of problems which have worried those in charge of t...Starting at €8.20
-
-
Marketing en/con Internet (comercio electrónico)
Parés Canalias, Francisco; Segarra, José AntonioTechnical Note MN-321MarketingInternet es un nuevo medio de comunicación cuya velocidad de implantación está batiendo records históricos. Esta nota técnica pretende servir de guía para la reflexión estratégica sobre la implicación que este nuevo medio puede tener en el desarrollo, en la ventaja competitiva de la empresa y consecuentemente en la adaptación de su Plan Comercial.Starting at €8.20
-
CEAC - China
Parés Canalias, Francisco; Renart, Lluís G.Case M-1024MarketingEn octubre de 1995, el Consejo de Administración del Grupo CEAC debe decidir si formalizar o no la creación de una empresa conjunta en China, para iniciar la penetración del mercado de dicho pais. CEAC es líder en España en la venta de cursos de enseñanza a distancia ("vocational distance training"). Fundada en 1945, la empresa inició sus actividades internacionales en 1964, en los países de habla hispana. Posteriormente, tras la caída del comuni...Starting at €8.20
-
Grupo BRB
Parés Canalias, Francisco; Renart, Lluís G.Case M-831MarketingEl grupo BRB está dedicado a la producción y comercialización de series televisivas de dibujos animados, dirigidos al segmento infantil familiar. La comercialización de las series televisivas producidas se hace a dos niveles: primero hay que vender los derechos de emisión o de pantalla a las estaciones o cadenas de televisión. A continuación, se venden los derechos de merchandising, es decir, el derecho que adquiere un fabricante de productos o s...Starting at €8.20