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The Renault KWID: Disrupting India's Hatchback Market
Jones Mathew; Banasree Dey; Sandeep PuriCase IVEY-9B17A023-EMarketing, StrategyThe Renault KWID was successfully launched in India in the entry-level car segment as a new competitor for the Maruti Suzuki Alto, the largest-selling passenger car in the country. By August 2016, the market leader’s market share had fallen to 40.6 per cent from 48.5 per cent earlier that year, while the Renault KWID gained a market share of about 19.8 per cent. Despite the KWID’s remarkable success, however, Renault’s strategy for the future nee...Starting at €8.20
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Make in India: The Operating and Marketing Challenge
Gaganpreet Singh; Simarpreet SinghCase IVEY-9B15A030-EEntrepreneurship, Marketing, StrategyOn September 25, 2014, the prime minister of India extended an official invitation to businesses across the globe to invest and produce in India. The program, called “Make in India,” began as a way to meet the growing needs of the country’s developing economy by encouraging both local innovation and foreign direct investment. Its goal was to make products without defects and with no negative impact on the environment, while protecting intellectua...Starting at €8.20
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Paper Boat Beverage: Branding Delightful Nostalgia
Saju B.; Hari Krishnan K.; Joseph Jeya Anand S.Case IVEY-9B16A022-EEntrepreneurship, Marketing, StrategyHector Beverages reinvented the ethnic drinks category in the Indian market with its beverage brand Paper Boat. The brand had been successful since its launch in 2013, posting triple-digit growth in 2015. By the end of December 2015, Hector Beverages’ future seemed to be heavily dependent upon Paper Boat. With Paper Boat constituting 90 per cent of the company’s total sales, 2016 would be a critical year for Hector Beverages. Should the company a...Starting at €8.20
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The Tata Nano: What Went Wrong
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B15A053-EMarketing, StrategyIn 2009, the Tata Nano entered the Guinness Book of World Records as the lowest priced car in the world. It was predicted that with the Nano, the Indian car market would expand by 65 per cent. But despite the car’s initial popularity, the final demand for it was low. By 2012, the Nano plant was operating at only 25 per cent of its capacity, and by 2014, Nano production was limited to only three days per week. After introducing the Nano Twist and ...Starting at €8.20
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Sushma Industries: The Gordian Knot of Compensation Design
Debolina Dutta; Munwari PadmanabhanCase IVEY-9B17C021-EEntrepreneurship, Leadership and People ManagementSushma Industries Private Limited (SIPL) wanted to accelerate its growth after two decades as a small enterprise. Enabling growth required having the right talent in place, by first attracting these employees, and then evaluating and appropriately rewarding their performance. The new chief executive officer hired a human resources specialist to design and implement a compensation structure to recognize the changing competitive environment and to ...Starting at €8.20
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Stockbay Partners: Proactive Flexible Work and Talent Retention
Riya Vinayak; Jyotsna BhatnagarCase IVEY-9B16C031-EEntrepreneurship, Leadership and People Management, StrategyAn entrepreneur faced a dilemma regarding the flexible work policy in his start-up consulting firm. The leader of the firm struggled with the complications that arose after the implementation of flexible working arrangements, and the various situations caused him to rethink the concept of trying to help his employees to manage their own work–life balance. Since flexible working hours were granted on a role-by-role basis, a perception of unfairnes...Starting at €8.20
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Infinity Life Insurance Company: Creating an Organization (A)
Meenakshi Aggarwal-Gupta; Amitabha SenguptaCase IVEY-9B16C036-EEntrepreneurship, Leadership and People Management, StrategyInfinity Life Insurance Company was a joint venture between two Indian public sector banks and a U.K.-based insurance firm. The company began its operations in November 2009, as the youngest entrant in the life insurance market in India. Within three years of launching operations, it ranked among the top 10 private firms for new business premiums. When the joint venture project started, the senior leadership group identified numerous challenges a...Starting at €8.20
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Shirdi Infratech: Should a Star Manager Be Fired
Anjali Tiwari; Madhushree AgarwalCase IVEY-9B17C034-EEntrepreneurship, Leadership and People Management, StrategyShirdi Infratech Pvt. Ltd. was in the wooden furniture manufacturing business and dealt with a wide range of diversified products such as modular kitchens, furniture, and doors. With its normal profit margin, the firm was growing, but not at a rate that satisfied the owner. At the same time, the business faced personnel management issues. The dilemma began in 2015 when the owner learned that one of his top performers had potentially leaked confid...Starting at €8.20
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Snehalaya
Supil Chachan; Pradyot PorwalCase IVEY-9B12C031-ELeadership and People Management, StrategySnehalaya is a non-governmental organization giving care to HIV-positive individuals in Maharashtra, India. The case provides a background of the sex trade in India before discussing the founder’s upbringing and how it influenced him to serve society through working towards inclusion and rehabilitation for HIV-positive individuals and former prostitutes. The case then outlines various problems that the founder faced in securing resources and coop...Starting at €8.20
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Passing the Baton: Role Transition of B.K. Jhawar
Kavil Ramachandran; Alexander MathewCase IVEY-9B11C037-EEntrepreneurship, Leadership and People Management, StrategyMost family businesses do not last long. Only one-third are able to survive the transition from the first to second generation. A critical issue in the survival of family businesses is the management of succession. Most successions fail because first-generation founders find it difficult to disengage from their business as they approach the age of retirement. As a result, they fail to prepare the next generation of successors for the leadership r...Starting at €8.20