IESE (España)
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Fractus-3i: Negociando una nueva ronda de financiación (A): Información confidencial para el representante de Fractus
Herlicq, Bruno; Segurado, Juan Luis; Roure, JuanCase E-30EntrepreneurshipEl caso describe los antecedentes principales de la negociación de una ronda final de financiación entre un "start-up" de alta tecnología (Fractus) y una sociedad de capital riesgo (3i), centrándose en el impacto de la valoración sobre la tasa de dilución de la propiedad de la empresa.Starting at €8.20
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Pulma, S.A.
Nueno, Pedro; Sagarra R.Case E-11EntrepreneurshipPulma se encontró con la generación de un nuevo negocio dentro de su organización. Este requería estructurarlo como una empresa autónoma para aprovechar realmente el potencial del nuevo mercado. Fue patética la confrontación con la sólida organización centralizada.Starting at €8.20
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BEMBI: A Modern Indian Culinary Experience (A)
Borwankar, Anjaney; Heukamp, FranzCase ASN-44-EDecision Analysis, Economics, EntrepreneurshipThe case narrates the opening of an Indian restaurant in Barcelona. One of the key players is Indian and has done his MBA in Barcelona. Other members of the team are from India with experience in the restaurant business in London and Hungary. The case deals with all the typical issues of setting up a new restaurant such as location, pricing, ambience etc. In addition, it opens up to a cross-cultural discussion as Indian food and traditions have t...Starting at €8.20
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Vueling: The New Generation Airline (A)
Mitchell, Jordan; Ferraro, FabrizioCase SM-1561-EEntrepreneurship, Innovation and Change, StrategyVueling (A) case follows start-up and growth of a Spanish low-cost carrier from 2004 until 2007. Barcelona-based Vueling set out to offer "high quality at low price" to travellers in South-Western Europe. The case describes the strategy and competitive situation, Vueling's business model, and the challenges the company faced in an increasingly competitive environment.Starting at €8.20
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Telefónica: 95 Years of Innovation
Prats, Mª Julia; Bria, Vittoria EmanuelaCase E-217-EEntrepreneurship, Innovation and ChangeIt was another hot sunny day in Madrid. Miguel Arias was sitting in his office. On the Global Entrepreneurship Director's desk was a list of questions to address during an interview that afternoon. It had been a long road to open innovation in Telefónica, characterized by the many challenges the company faced: innovation in products, the rise of new competitors in new economies; as well as by the many goals reached, especially in the last ten yea...Starting at €8.20
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Logisfashion, S.A.
Bohnsen, B.; Nueno, PedroCase E-29EntrepreneurshipTres emprendedores han puesto en marcha con éxito un operador logístico especializado en el sector textil. Superadas con éxito las etapas de nacimiento y primer desarrollo de la compañía, se plantea qué hacer para su consolidación como una gran empresa en su sector.Starting at €8.20
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Vivace Logística S.A. (II): Preparing Orders a la Carte
Fité, Rosa María; Nueno, PedroCase E-95-EEntrepreneurship, Service and Operations ManagementTwo businessmen found a logistics company with innovative services that allow them to offer their clients added value. The company grows fast, obliging them to take on new investments more quickly than they had foreseen, in order to absorb the growing demand. Despite not having funds available, the businessmen are able to pull it off.Starting at €8.20
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Mormedi S.A.
Fité, Rosa María; Nueno, PedroCase E-74-EEntrepreneurshipIn June 2004, Mormedi, a Spanish company modeled on the northern European design studios, was back in profit thanks to its aggressive pricing policy in Spain, although it had also directed its commercial plan towards the international market, which paid up to 50% more for design services. The company's priorities were to get more business, and develop a higher profile. It was earning more than they had the year before, but its margins were too lo...Starting at €8.20
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Centro Médico Virtual
Krawchuck, Fred; Nueno C.; Subirats M.; Jiménez A.; Nueno, PedroCase E-26-EEntrepreneurshipCentro Médico Virtual (CMV) is an entrepreneurial initiative designed to offer a new medical concept through the Internet, addressed to the personal needs of the Spanish-speaking population and prepared by a pool of some of the best doctors in each specialty.Starting at €8.20
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Jesús de Benito at S&P (B): The sale and subsequent integration in Gedas
Stein, Guido; Vázquez- Dodero, Juan CarlosCase ASN-54-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipJesús decided to sell the company. Due diligence started in February 2000. The first predictions suggested that the deal would be closed in the fall, as the German partners had to give its approval. Jesús urged the buyer to speed up the process, as, according to him, the company was completely sound, with no debt or hidden liabilities. He faced the future without neglecting the commitment he had acquired to a workforce that had helped him get to ...Starting at €5.74