Ivey Business School (Canada)
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Nata Supermarkets: Customer Analytics
Bissan GhaddarCase IVEY-W33834-EDecision Analysis, MarketingIn January 2022, the vice-president of technology for Nata Supermarkets was reviewing the company’s performance against its competitors for the 2021 calendar year. The company had been performing poorly both based on its internal metrics and against competitor growth rates. The vice-president also noticed that many competitors began revealing new data analytics initiatives in their annual reports. Many companies experienced industry-leading growt...Starting at €8.20
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Guell Appliances: A Refrigerator's World We're Just Living In
Bissan GhaddarCase IVEY-W33837-EDecision Analysis, MarketingIn July 2022, a senior data scientist for Guell Appliances was aggregating customer reviews from the company’s recent appliance launch. The previous month, the company had launched a revamped product line that required a significant amount of investment in research and development. The success of the product line was paramount because it defined the success of the company. The senior data scientist wanted to apply modern analytical techniques to ...Starting at €8.20