HBSP (USA)
-
Olympus Optical Company, Ltd. (A): Gestión de costes para productos de corto ciclo de vida
Cooper, RobinCase HBS-106S12Accounting and ControlOlympus Optical explora la respuesta estratégica a grandes pérdidas en su negocio de cámaras. Clave para la recuperación de Olympus fueron su extenso proceso de planificación de producto, un programa de mejora de la calidad, y un agresivo programa de reducción de costos. En particular, el caso Detalles del sistema de costeo objetivo de Olympus, que permitió a la empresa para diseñar productos de alta calidad a bajo costo.Starting at €8.20
-
Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged) (Spanish version)
Narayanan, V.G.; Brem, LisaCase HBS-107S03Accounting and Controlone from the point of view of the vice president of customer relationship marketing and the other from a line manager's perspective.Starting at €8.20
-
PlayStation 2 de Sony (A)
Deshpande, Rohit; Schulman, Seth M.Case HBS-110S27MarketingA principios de 1999, el presidente de Sony Computer Entertainment, Inc., tuvo que determinar la estrategia apropiada de lanzamiento EE.UU. para el jugador de videojuegos de próxima generación, PlayStation 2 de Sony. A pesar del éxito de la Playstation1 original, nuevos competidores y un entorno de consumo incierto que el lanzamiento difícil. Un reescrito versión de un caso anterior.Starting at €8.20
-
Polysar Ltd. (Spanish version)
Simons, Robert L.Case HBS-113S08Accounting and ControlCanada's largest chemical company produces and markets butyl rubber in two divisions, each treated as a profit center. The new plant in the North American Division operates below capacity resulting in a significant volume variance and an operating loss. The European Division is at capacity and is profitable. The actions of the European Division affect the capacity utilization of the North American Division. Includes divisional financial statement...Starting at €8.20
-
Nissan Motor Co. Ltd.--2002 (Spanish version)
Yoshino, Michael Y.; Egawa, MasakoCase HBS-304S07StrategyCarlos Ghosn, a former executive vice president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail how he went about successfully energizing and mobilizing the demoralized employees after a decade of failed efforts. Having successfully transformed itself, the company faces a series...Starting at €8.20
-
The SK-II Globalization Project (Spanish version)
Bartlett, Christopher A.Case HBS-305S03StrategyTraces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management. In the context of these changes introduced by Durk Jager, P&G's new CEO, Paolo de Cesare is transferred to Japan, where he takes over the recently turned-around beauty care business...Starting at €8.20
-
Implementing the Nissan Renewal Plan (Spanish version)
Yoshino, Michael Y.; Egawa, MasakoCase HBS-305S10StrategyCarlos Ghosn, a former executive vice-president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail how he went about successfully energizing and mobilizing the demoralized employees after a decade of failed efforts. A rewritten version of an earlier case.Starting at €8.20
-
Honda (A) (Spanish version)
Christiansen, Evelyn T.; Pascale, Richard TannerCase HBS-306S19Strategyan earlier case and Boston Consulting Group report on the motorcycle industry. Should be used with Honda (B).Starting at €8.20
-
Honda (B) (Spanish version)
Christiansen, Evelyn T.; Pascale, Richard TannerCase HBS-306S20StrategyDescribes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market as seen through the eyes of Honda executives. The history of Honda's successful entry into the U.S. market is viewed as highly adaptive and fraught with error and serendipity. Honda (A) and (B) are designed to be used together to contrast two differing views of major events in a company's history, both of which are im...Starting at €5.74
-
Los Ottawa Voyageurs
DeLong, Thomas J.; Ager, David L.; Baldwin, Scott; Strong, Chris; Feng, Andrew; Mody, ElizaCase HBS-405S01Leadership and People ManagementManuel Tertuliano, entrenador de un club de fútbol profesional, debe tomar algunas decisiones difíciles sobre la compensación de seis de sus jugadores. En concreto, debe decidir cómo asignar $ 850,000 entre estos seis jugadores de una manera que beneficie a su equipo, que tiene la segunda acaba de terminar al último en la liga y se enfrenta a ser eliminado de la liga si el rendimiento del equipo y la asistencia de juego no mejoran. Tertuliano se ...Starting at €8.20