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Stanford Graduate School of Business (USA)
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Xiaomi Inc. in 2017
Burgelman, Robert; El-Baz, Ben; Zheng, Gang; Guo, YantingCase SGSB-SM312-EStrategyThis case describes the renewed growth of Chinese smartphone maker Xiaomi in 2017, after suffering bruising setbacks at the hands of local competitors during the past two years. In 2017Q2, the company rejoined the top five rankings of the global smartphone market share. It also matched Samsung’s market share in India market in 2017Q3. The case highlights the company’s strategic adaptation in the two-year recalibration, with regards to global e...Starting at €8.20
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Xiaomi Inc. in 2018 - An Update
Burgelman, Robert; Zheng, Gang; Guo, YantingCase SGSB-SM313-EStrategyThe case describes Xiaomi’s IPO application in 2018, which sheds light on the company’s finances and indicates a rebound from declining sales two years ago to a period of strong international growth. It also reveals Xiaomi’s revenue and profits from Internet services such as advertising and gaming on its MIUI user interface. Additionally, the case shows Xiaomi’s performance on the global smartphone market, showing a good year-over-year growth as...Starting at €8.20
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BoKlok's Housing for the Many People: On-the-Money Homes for Pinpointed Buyers
Burgelman, Robert; Fischer, Martin; Sutherland, MargotCase SGSB-SM298A-EStrategyJonas Spangenberg, CEO of BoKlok, an entrepreneurial industrialized construction venture focused on providing low-cost housing to a sharply defined, relatively low-price market segment, must identify and manage forces within three contexts as he develops and guides BoKlok’s growth strategy: the residential construction industry, and Skanksa and IKEA, BoKlok’s parent companies. Students are asked to consider Spangenberg’s strategic actions in rel...Starting at €8.20
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Part II: Uber in London
Callander, Steven; Orleans, AmadeusCase SGSB-P81B-EEconomicsThis case recounts Uber’s experience in four cities at different points in time. This approach offers a way to examine Uber’s strategy for market entry and evaluate the performance of that strategy in these four cities, as well as elsewhere in the world. The cases included here help frame the discussion on the future of Uber’s expansion, and extract lessons for how a firm can successfully navigate the beyond-market business environment.Starting at €8.20
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Cinnamon: New Product Introduction
Siegel, Robert; Mirabile, DominicCase SGSB-SM357-EStrategyThis case explores the introduction of a new product that targets both new and existing segments of the investment management services market. Cinnamon, a discretionary investment management app, was founded in the United Kingdom in 2011. With the help of the team’s first product manager, Maria Pasquale (GSB ’11), Cinnamon navigated the new product introduction process: identifying unmet needs, developing value hypotheses, building a minimum vi...Starting at €8.20
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Mind the Gap: Strategy and Execution of Supply Chain Negotiations - Teaching note
Halevy, Nir; Ostos, LorenaTeaching Note SGSB-OB110TN-ELeadership and People ManagementThe case chronicles the challenges of a consulting team charged with developing and executing a negotiation strategy designed to help a large retailer cut costs by renegotiating their contract with their largest supplier. The disguised case begins by describing the market conditions that led BizCo, a publicly traded office supply retailer, to invite DMB, a top consulting company, to help them restore their price competitiveness. It then describe...Starting at €0.00