Ivey Business School (Canada)
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SalonScale: Start-Up Customer Relationship Strategies for Niche Market Growth
Simon Parker; Peter W. MorozCase IVEY-9B21A023-EEntrepreneurship, MarketingAlicia Soulier, owner of Capelli Salon Studio, a hair salon in Saskatoon, Saskatchewan, has developed an application (app) that can help save hair salons thousands of dollars per month in hair colour costs. However, she is struggling to recruit enough subscribers to her new software as a service (SaaS) company, SalonScale. With the diversion of her attention from her hair salon to the app threatening her core business, Soulier must soon decide on...Starting at €8.20
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Masai Ujiri: "Because I'm Black"
Abbas Khambati; Mazi RazCase IVEY-9B21C026-ELeadership and People Management, StrategyMasai Ujiri, the President and General Manager of the Toronto Raptors (Raptors), had an illustrious career on and off the basketball court; he had not shied away from making bold, even controversial, decisions; and he had led his franchise, the Raptors, to the National Basketball Association (NBA) Championship. Following the Raptors’ clinching the NBA Championship in 2019, Ujiri faced an altercation with an Officer in Oakland, California. At the ...Starting at €8.20
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The Yukon Soaps Company: Indigenous Business Growth
Dominic Lim; Victor LalCase IVEY-9B21M055-EStrategyIn February 2019, the owner of the Yukon Soaps Company (Yukon Soaps), based in Mayo, Yukon, was contemplating the path forward for her business. Founded in 1998, Yukon Soaps was a provider of hand-crafted artisanal soap featuring Indigenous artwork. Yukon Soaps had been experiencing double-digit annual sales growth over the past several years, and demand was steadily exceeding supply. The owner felt that her business had reached a critical point,...Starting at €8.20
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Dropbox: A Digital Firm’s Journey Abroad
Noman Ahmed Shaheer Siddiqui; Mirea Woo; Max Stallkamp; Sali Li; Liang ChenCase IVEY-9B21M066-EStrategySeattle-based Dropbox Inc. (Dropbox) was a leading provider of cloud storage and online collaboration tools. The company had successfully grown a global user base by combining digital channels (user-driven viral growth) with investments in physical assets (offices and infrastructure) overseas. However, in 2020, when the COVID-19 pandemic forced individuals and organizations worldwide to work remotely and created an unprecedented growth opportunit...Starting at €8.20
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Industry Canada: The Knowledge Infrastructure Program
Paul Boothe; Omar FayoumiCase IVEY-9B14M163-EStrategyIn late January 2009, the assistant deputy minister of Industry Canada was considering how to design the Knowledge Infrastructure Program, which had unexpectedly been assigned to the department in the recent federal budget. A $2 billion spending program focused on knowledge infrastructure, its projects were required to be completed within two years. The immediate goals were to provide a significant short-term economic stimulus and help create job...Starting at €8.20
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Polycorp Ltd.: A Pricing Dilemma
Peggy CunninghamCase IVEY-9B21A022-EMarketingIn January 2016, the founder and chief executive officer of Polycorp Ltd., near Toronto, Ontario, needed to decide whether to cut prices for products produced by the largest of the company’s three divisions, the mining division. Polycorp had become a global leader in providing protective rubber liners for mining mills. The liners were consumable products, thus generating a constant stream of revenue. The company’s mining division accounted for al...Starting at €8.20
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Medicom: Building A Resilient Supply Chain
P. Fraser Johnson; Ramasastry ChandrasekharCase IVEY-9B21D011-EService and Operations Management, StrategyGuillaume Laverdure, chief operating officer at Medicom Group (Medicom), was evaluating a potential investment in a new facility that would manufacture melt-blown polypropylene (melt-blown PP), a key raw material for surgical and respirator masks. It wasStarting at €8.20
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Mahindra & Mahindra Ltd.: Racing Towards Creative Disruptions
Nadeem Rizvi; Rojers P. JosephCase IVEY-W24488-EStrategyMahindra & Mahindra Ltd. (M&M), an Indian automotive giant, was pursuing strategies to retain the leading position in the domestic automotive space. Traditionally an SUV manufacturer, M&M created a new vertical—Advanced Technology Solutions (ATS)—to spearhead technology development as a means of competing with the multinational companies entering India. ATS’s technology pursuits had already translated into several successful products; however, by...Starting at €8.20
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Instacart: Insta-success or Insta-failure The Fight for Survival
Fariss-Terry Mousa, Sarah DodsonCase IVEY-9B21M076-EStrategyMaplebear Inc. – operating as Instacart – was a leader in the online grocery delivery service market. It was founded in 2012 by a former Amazon.com Inc. employee-turned entrepreneur Apoorva Mehta, who had realized that in order to succeed, he needed to crStarting at €8.20
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EOS Imaging: Revenue Recognition
Kun Huo; Matthew Sooy; Zoe ZhouCase IVEY-W24571-EAccounting and ControlJane Zhou, an equity analyst at a large asset management firm, was preparing a report on EOS Imaging (EOS), a French medical device company that her firm had invested in. EOS’s drastic fall in First Quarter (Q1) 2019 revenue caught Zhou’s attention, as thStarting at €8.20