Stanford Graduate School of Business (USA)
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MobiChair - Teaching Note
H. Irving Grousbeck, Sara RosenthalTeaching Note SGSB-E491TN-EEntrepreneurshipThe MobiChair case describes the story of Lucy Ahn and Josh McKinnon, graduates of Stanford’s Graduate School of Business who are also in a relationship, who take on the role of co-CEOs of a power wheelchair company after being offered the position by a mentor who is on the company’s board. MobiChair is facing stalled growth and the board hopes to revive the company with new leadership. Though hesitant at first, the couple decides to take on th...Starting at €0.00
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NetApp: The Day-toDay of a DM - Teaching Note
Mark Leslie, Patrick ArippolTeaching Note SGSB-E263TN-EEntrepreneurshipSet in mid-2002, this case illustrates “a day in the life” of a district sales manager of a Silicon Valley company, as the technology market faced a downturn. The case enables a polarized class discussion about the tradeoffs that a new district manager might make relative to hiring / firing and setting quotas, after inheriting a mixed bag of talent in an underperforming district. It also seeks to provide with additional texture about the types of...Starting at €0.00
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SeaMicro
Mark Leslie, Sara RosenthalCase SGSB-E409-EEntrepreneurshipLaunched in 2007, SeaMicro developed one of the most innovative server products to hit the market in over a decade. The SM10000 consumed one-quarter the power and space of conventional server products, thereby addressing a significant and growing pain point, particularly among Web 2.0 companies. As these companies increased their computer power through the addition of tens of thousands of servers, their data centers expanded as well, creating m...Starting at €8.20
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Tim Harkness: Starting Over - Teaching Note
Robert Siegel, Jessica MorganTeaching Note SGSB-E564TN-EEntrepreneurshipThis case profiles the journey of protagonist Tim Harkness through his many entrepreneurial pursuits. It chronicles his early career and how a bout of serendipity landed him a job in the life sciences tools industry. From there, Harkness went on to lead another life sciences tools company, and transformed the company from an under-performing venture-backed start-up to a profitable multi-product firm. After four acquisitions, a failed sales p...Starting at €0.00
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Stanford Medicine: Health IT Purchasing Decisions in a Comples Medical Organization
Chess, Robert; Kissick RyanCase SGSB-E615-EEntrepreneurship“Stanford Medicine: Health IT Purchasing Decisions in a Complex Medical Organization” examines how a complex medical organization evaluates new health information technology products to pilot, purchase, and utilize. Every year, hundreds of companies pitched their health IT solutions to Stanford Medicine and its associated entities: the Stanford University School of Medicine, Lucile Packard Children’s Hospital Stanford, and Stanford Health Care. ...Starting at €8.20
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Tough Mudder: Scaling Dynamics After Early Traction
Foster, George; Kissick, RyanCase SGSB-E638-EEntrepreneurshipEstablished in 2010, the endurance event start-up Tough Mudder experienced rapid international expansion in the years following the company’s inception. By 2013, the company had developed a cult-like following and an extremely powerful brand. However, near the end of 2013, Tough Mudder’s growth began to slow. Eager to turn the tide, founder Will Dean wondered what steps he could take to reinvigorate the company. “Tough Mudder: Scaling Dynamic...Starting at €8.20
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Glassdoor: The Fundraising Journey (A)
Siegel, Robert; Orleans, AmadeusCase SGSB-E673A-EEntrepreneurshipFrom his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had come a long way. Now, from his spacious office with a picturesque view of Richardson Bay in Mill Valley, California, Hohman confronted one of the most important decisions of his life. Glassdoor, the company he cofounded in 2007 with Rich Barton and Tim Besse,...Starting at €8.20
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Guide to Investor Reports for Early CEO
Dodson, DavidCase SGSB-E678-EEntrepreneurshipHow much information is enough, when it comes to investor reports? For early CEOs, this white paper offers practical advice and best practices on the preparation of these reports. The best reports, the white paper argues, focus on essential information, presented in a clear and transparent manner. This information would include key performance indicators, for instance, but also capture operational details that might not be included in the standar...Starting at €8.20
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JetBlue Technology Ventures: Bringing External Innovation In House
Burgelman, Robert; Golden, Joseph N.; Sridharan, AmitCase SGSB-E660-EEntrepreneurshipSince its founding in the late 1990s, JetBlue Airways has been known as an innovator in the U.S. airline industry. This case explores how in the mid- to late-2010s, JetBlue sought to drive further innovation by setting up a corporate venture capital arm. Led by Bonny Simi, a long-time JetBlue executive, commercial airline pilot, former U.S. Olympian, and Stanford alumna, JetBlue Technology Ventures (JTV) seeks to bring external innovation in ho...Starting at €8.20
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BloomThat: Navigating the Ups and Downs of a Silicon Valley Start-up
Bernstein, Shai; Siegel, Robert E.; Golden, Joseph N.Case SGSB-E685-EEntrepreneurshipDavid Bladow and Matthew Schwab, close friends and former college roommates, left their jobs and moved to San Francisco to start a new venture together. After exploring the gifting industry, they ultimately focused on floral delivery. They launched BloomThat, an on-demand service that made sending flowers as easy as sending a text message and gained initial traction over Valentine’s Day in 2013. On the back of this success, the team was accep...Starting at €8.20