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IESE (España)
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Ampliación y desarrollo de servicios de salud en áreas con alta marginación y sin cobertura
Lee, Gabriel Manuel; Ribera, Jaume; Rosenmöller, MagdaCase P-1008Service and Operations ManagementEl caso describe el desarrollo del PAC - Programa de Ampliación de Cobertura, desde su inicio en 1994 hasta principios del 2000. El PAC ha conseguido alcanzar una cobertura casi universal de la población que habita pequeñas comunidades rurales remotas. El caso describe la situación en 1994, las alternativas disponibles al Ministerio, y las características del programa diseñado. También presenta su desarrollo operativo, repasa las acciones emprend...Starting at €8.20
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The Turkish Lira Crisis of 2018
Mueller-Frank, ManuelCase ECON-422-EEconomicsThe paper describes the main internal and external events leading up to the devaluation of the Turkish Lira in 2018.Starting at €8.20
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Inroads de México, A.C.
González F.; Guillén, F. J.; Martínez, J. L.; Martín Cavanna, J.Case M-1041MarketingSe analiza la introducción de una institución norteamericana en México. Su objetivo es contribuir a la promoción de jóvenes con talento pertenecientes a minorías étnicas. La implantación en México conlleva una modificación notable de estos objetivos para acomodarse a las circunstancias de este país. Se discuten los aspectos estratégicos y operativos de este desarrollo institucional.Starting at €8.20
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The Mexican Social Security Institute - Towards deconcentration of health service providers
Jané E.; Ribera, JaumeCase P-1044-EService and Operations ManagementThree years ago, the Mexican Social Security Institute (IMSS), a highly centralized and hierarchical organization, started to devolve powers to its service units, grouped in decentrally managed medical areas (AMGDs). It was a slow process until a project was set up to create the necessary tools to administer the new decentralized system. Dr. Martín is the head of one of the new medical areas. He and his bosses have made the necessary changes to ...Starting at €8.20
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Grupo Velázquez
Mozo, Enrique; Gallo, Miguel ÁngelCase DG-1241-EStrategyThe founder of the Velázquez family group achieved an extraordinary level of development for its companies over a period of almost 30 years. But his devotion to the businesses was in detriment to the time and effort spent on bringing up his three children. On the founder's death, his children inherited the group, and one of them, Lorenzo, took over its executive management. Lorenzo continued to manage the family business with a certain degree of...Starting at €8.20
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Jose Cuervo: Going Public
Jansat Mayench, Oriol; Carbonell López; Óscar; Rahnema Alavi, AhmadCase F-975-EFinanceThe initial public offering of José Cuervo (JC) in February 2017 marked a milestone in the world of tequila, as the first tequila company in the world to go public. The listing of the Mexican company was especially relevant because it took place months after the arrival of President Donald Trump to the White House. He had criticized the Mexican government and the need to renegotiate the North American Free Trade Agreement (NAFTA). The listing led...Starting at €8.20
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Le Grand Hôtel de Leysin (GHL) (Portuguese Version, Brazil)
Soler, Edi; Ormazabal, GaizkaCase C-805-PBAccounting and ControlIn Le Grand Hôtel de Leysin (GHL), the participant plays the role of the hotel's general manager, Sofie Keller, who must make several decisions to improve the profitability of the business. The main ones are: to decide whether to keep or stop offering the conference service, and to analyze how to react to the steep discount on the room price offered by a competitor with similar characteristics. Both decisions are framed in a context of crisis cau...Starting at €8.20
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El grifo de la innovación
IESE InsightArticle ART-2795Business Ethics and Corporate Social Responsibility, Innovation and Change¿Por qué algunas innovaciones cuajan y otras no? En 1979, por ejemplo, Sony revolucionó nuestra manera de escuchar música con el Walkman. No solo nos permitió llevarla a todas partes, también creó una categoría de producto completamente nueva que allanó el camino para futuros dispositivos como el iPod. Comparémoslo con Vista, el sistema operativo que Microsoft lanzó en 2007. Tras advertir problemas de rendimiento y pocas ventajas, la legión de cl...Starting at €8.20
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Derivatives at Controladora Comercial Mexicana (CCM)
Mitchell, Jordan; Rahnema Alavi, AhmadCase F-859-EFinanceThe main pedagogical objective of the Comercial Mexicana is to show the use and abuse of derivatives. Comercial Mexicana - Mexico's third largest retailer of food and other items - faced the possibility of bankruptcy in 2008 after speculating on foreign currency, which exposed the company to US$1.9 billion of debt. The case explains the derivative type (TARN or Target Accrual Redemption Note) and goes into detail on the perils of trying to make ...Starting at €8.20
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BabySupplies: el conflicto entre empresarios e inversores (B)
Ener, HakanCase E-180Business Ethics and Corporate Social Responsibility, Corporate Governance, EntrepreneurshipYa han pasado varios meses desde los acontecimientos descritos en la parte A del caso titulado "BabySupplies: el conflicto entre empresarios e inversores" y han surgido nuevos problemas que ponen en riesgo la viabilidad de la empresa. La compañía ha estado acumulando deudas con los proveedores, por lo que algunos de ellos han dejado de abastecer a BabySupplies. Liz ocultó este hecho a los miembros del Consejo de Administración durante varios mese...Starting at €5.74