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IESE (España)
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Inroads de México, A.C.
González F.; Guillén, F. J.; Martínez, J. L.; Martín Cavanna, J.Case M-1041MarketingSe analiza la introducción de una institución norteamericana en México. Su objetivo es contribuir a la promoción de jóvenes con talento pertenecientes a minorías étnicas. La implantación en México conlleva una modificación notable de estos objetivos para acomodarse a las circunstancias de este país. Se discuten los aspectos estratégicos y operativos de este desarrollo institucional.Starting at €8.20
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The Mexican Social Security Institute - Towards deconcentration of health service providers
Jané E.; Ribera, JaumeCase P-1044-EService and Operations ManagementThree years ago, the Mexican Social Security Institute (IMSS), a highly centralized and hierarchical organization, started to devolve powers to its service units, grouped in decentrally managed medical areas (AMGDs). It was a slow process until a project was set up to create the necessary tools to administer the new decentralized system. Dr. Martín is the head of one of the new medical areas. He and his bosses have made the necessary changes to ...Starting at €8.20
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Grupo Velázquez
Mozo, Enrique; Gallo, Miguel ÁngelCase DG-1241-EStrategyThe founder of the Velázquez family group achieved an extraordinary level of development for its companies over a period of almost 30 years. But his devotion to the businesses was in detriment to the time and effort spent on bringing up his three children. On the founder's death, his children inherited the group, and one of them, Lorenzo, took over its executive management. Lorenzo continued to manage the family business with a certain degree of...Starting at €8.20
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Jose Cuervo: Going Public
Jansat Mayench, Oriol; Carbonell López; Óscar; Rahnema Alavi, AhmadCase F-975-EFinanceThe initial public offering of José Cuervo (JC) in February 2017 marked a milestone in the world of tequila, as the first tequila company in the world to go public. The listing of the Mexican company was especially relevant because it took place months after the arrival of President Donald Trump to the White House. He had criticized the Mexican government and the need to renegotiate the North American Free Trade Agreement (NAFTA). The listing led...Starting at €8.20
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HIFU TAOC: Investing in Tech Projects: Introduction to Project Valuation
Antón, Miguel; Giné, Mireia; Eufinger, Christian; Sacchetto, StefanoCase F-996-EFinanceThe case delves into the strategic decision-making process at Tel Aviv Oncology Center (TAOC) under the leadership of its new Managing Director, Dr. Lia Abrams. With a vision to establish TAOC as a regional reference center, Dr. Abrams evaluates the adoption of High-Intensity Focused Ultrasound (HIFU) technology, a non-invasive treatment for tumors in hard-to-operate areas. The case discusses the potential financial benefits of this investment, i...Starting at €8.20
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Líbano: la reconstrucción económica de la posguerra
Talamàs Vilardaga, Eduard; Rifai, Joanna; Saade, JessicaCase ECON-427EconomicsLíbano -un país mediterráneo de casi siete millones de habitantes- sufre una de las peores crisis económicas jamás vistas en el mundo. La situación combina una severa crisis bancaria, de deuda y cambiaria con la crisis de los refugiados sirios, la pandemia de COVID-19, las secuelas de una explosión catastrófica en el puerto de Beirut y una parálisis política extrema. La libra libanesa -vinculada oficialmente al dólar estadounidense desde 1998- se...Starting at €8.20
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Lebanon's Post-War Economic Reconstruction
Talamàs Vilardaga, Eduard; Rifai, Joanna; Saade, JessicaCase ECON-427-EEconomicsLebanon - a Mediterranean country of nearly 7 million people - is going through one of the worst economic crises ever seen anywhere. The situation combines severe banking, debt and exchange rate crises with the Syrian refugee crisis, the Covid-19 pandemic, the aftermath of a cataclysmic blast in the port of Beirut, and extreme political paralysis. The Lebanese pound - officially pegged to the US dollar since 1998 - has depreciated by more than 90...Starting at €8.20
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Revenue Management Forensics in Adriatic Wings
Egaña, Javier; Markakis, MihalisCase OIT-8-EService and Operations ManagementThe new Director of Pricing and Revenue Management of a company that rents sailboats in Croatia needs to evaluate the effectiveness of their proprietary algorithm for pricing and capacity allocation. The issue is that the algorithm is, practically, a "black box" to her, i.e., she can observe and analyze its outcomes, but she does not have meaningful access to its inner workings. Consequently, she asks her analysts to put together figures and stat...Starting at €8.20
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Descubra qué hace vibrar a sus empleados
Sanchez-Runde, Carlos J.; Steers, Richard M.Article ART-1786Leadership and People ManagementCuando las empresas incorporan prácticas de gestión internacionales suelen pasar por alto un componente vital en la dirección y productividad de los empleados: la influencia de la cultura. La investigación sobre la motivación, los valores personales y la actitud respecto al trabajo apenas tiene en cuenta las diferencias culturales. Pero está comprobado que la cultura juega un papel destacado en la comprensión del comportamiento y la satisfacción ...Starting at €8.20
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Cómo atraer ideas al núcleo del negocio
Krawchuk, FredArticle ART-2792Innovation and Change, Leadership and People Management, StrategyEl entorno de negocio actual es volátil, incierto, complejo y ambiguo. Ante semejante panorama, los líderes empresariales han de mejorar su capacidad de percepción y respuesta. En concreto, deben adoptar una postura integradora y equilibrar los intereses tanto del "núcleo" como de la "periferia" del negocio, lo que exige resolver las tensiones que se dan entre ideas opuestas y valerse de ellas para innovar. A partir de casos prácticos, investigac...Starting at €8.20