Stanford Graduate School of Business (USA)
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Crisis Management (F): North American Sporting League Visits Mexico City
Foster, GeorgeCase SGSB-SPM40F-ELeadership and People ManagementA major sports league has decided to run its season opening game in Mexico City. When the teams arrive in the country four days before the event, two of Team A’s star players are kidnapped. The (A) case provides relevant background information about the league, the team, the players, and the planned activities surrounding the season opening game. It also describes what is initially known about the crisis situation. In cases (B) through (F), a...Starting at €5.74
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Young 1ove: Scaling in Botswana - Teaching note
Siegelman, R; Saucedo, MTeaching Note SGSB-E595TN-EEntrepreneurshipNoam Angrist cofounded Young 1ove with the promise of connecting young Africans to proven life-saving information. By massively scaling sexual health information campaigns that were previously shown in randomized trials to have significant impact, he hoped Young 1ove would be able to reach 1 million youth in Africa by 2017. However, while he and his team were less than a year into the project, they were already dealing with anfractuous governme...Starting at €0.00
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Mobius Motors: Building an African Car
Sorensen, J; Kennedy, M; Jorasch, GCase SGSB-IDE01-EInnovation and ChangeMobius Motors manufactures and sells low-cost cars in the Kenyan market. The company strives to make the cars such that they are affordable, yet still perform well on Africa’s generally poor road networks. The company has attracted a lot of attention from development and venture financiers, and has ambitious plans to expand throughout the African continent. However, Mobius’s fleet of vehicle is still currently very small, and the company faces...Starting at €8.20
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EcoPost: Financing a Green Start-up in Africa
Sorensen, J; Kennedy, M; Jorasch, GCase SGSB-IDE02-EInnovation and ChangeBased in Nairobi, Kenya, EcoPost manufactures construction posts out of the thousands of tons of plastic waste produced daily by the city. The posts, which are manufactured using second-hand industrial equipment, are frequently used to build fences, park benches, and other objects. Because lumber is very scarce in Kenya, and subject to theft and termite damage, the posts sell very well, and the company has trouble keeping up with demand. The comp...Starting at €8.20
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PATH and the Safe Water Project: Seeking Market Based Solutions
Zenios S; Denend L; Elliott TCase SGSB-OIT106-EInformation Technologies, Service and Operations ManagementThis case provides an overview of the nonprofit organization PATH and its Safe Water Project—a five-year effort launched in late 2006 with $17 million in funding from the global development unit of the Bill and Melinda Gates Foundation. The purpose of the grant was to evaluate to what extent market-based approaches could help accelerate the widespread adoption and sustained use of household water treatment and safe storage products by low-income ...Starting at €8.20
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PATH and the Safe Water Project: Improving Access to Safe Water Through Innovative Sales and Distribution Models
Zenios S; Denend L; Elliott TCase SGSB-OIT108-EInformation Technologies, Service and Operations ManagementThis case provides an overview of the nonprofit organization PATH and its Safe Water Project—a five-year effort launched in late 2006 with $17 million in funding from the global development unit of the Bill and Melinda Gates Foundation. The purpose of the grant was to evaluate to what extent market-based approaches could help accelerate the widespread adoption and sustained use of household water treatment and safe storage products by low-income ...Starting at €8.20
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D.Light: Selling Solar to the Poor
Jesper Sorensen, Michael Kennedy, Gina JoraschCase SGSB-IDE03-EEconomicsD.light is one of the leading manufacturers of solar powered lighting technology specifically designed for use by the world’s poorest, bottom of the pyramid customers. Having sold over 7 million lights since 2007, the company has been relatively successful. However, sales to the very poorest customers have failed to reach penetration levels desired by management, and the company is currently struggling with an array of marketing techniques and ...Starting at €8.20
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Psaltry International Ltd: Challenges Refining Cassava Starch in Rural Nigeria
Ken Shotts, Geoffrey OtienoCase SGSB-P89-EEconomicsPsaltry International Limited was an agricultural processing company located in rural Nigeria. The company refined cassava into high-quality food-grade starch, which was used in many consumer products. As of 2016, Psaltry had 300 employees and operated two production lines. The company was growing rapidly, but its founder, Ms Yemisi Iranloye, faced key strategic decisions about whether to expand production, and how to source two water and elec...Starting at €8.20
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Ttech (C) in 2018: Hitting the Gas Pedal
Robert SiegelCase SGSB-SM 185C-EStrategyAn update on TTTech after the (B) case from the period 2010-2013Starting at €5.74
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Natura: Exporting Brazilian Beauty
McKern, Bruce; Yamamoto, Leonardo; Bouissou, DanielaCase SGSB-IB92-EMarketingThis case describes the development and international expansion of Natura, a Brazilian cosmetics company. The company was founded in 1969, and developed products using environmentally sustainable practices, and that were distributed using a direct sales model. The company was highly successful in the Brazil, despite the challenging Brazilian economy. Natura had successfully entered the Mexican and French markets. In 2008, it considered enteri...Starting at €8.20