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Carlypso: Overcoming Bumps in the Road in the Used Car Industry - Teaching note
Reiss, P; Kissick, RTeaching Note SGSB-E546TN-EEntrepreneurshipCarlypso: Overcoming Bumps in the Road in the Used Car Industry” explores various challenges associated with scaling a start-up. In 2013, Christopher Coleman and Nicholas Hinrichsen cofounded Carlypso, a company that simplified the process of buying and selling used cars. Over the course of two years, Coleman and Hinrichsen ran into a series of challenges that prevented Carlypso from selling cars more efficiently. The case highlights several o...Starting at €0.00
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Stripe: Increasing the GDP of the Internet
Siegel, R; Kissick, RCase SGSB-E601-EEntrepreneurshipIn 2009, brothers Patrick and John Collison began working on a start-up called Stripe that made it simple for companies to send and receive money around the world. By the end of 2016, Stripe had expanded far beyond an online payment mechanism. Fueled by a belief that the Internet and developers would drive rapid economic growth across the world, Stripe created tools for social commerce and online marketplaces, as well as products to facilitate ...Starting at €8.20
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Trunk Club
Grousbeck, I; Kissick, RCase SGSB-E458-EEntrepreneurshipThe Trunk Club case begins with a description of the company’s business model and the path that led the main protagonist, Brian Spaly, to the CEO post. Four vignettes compose the main body of the case. The first vignette outlines a series of challenges faced by Spaly during his first ninety days running the business, most notably a situation in which Spaly’s top salesperson threatens to leave with the company’s top five sales reps to start a co...Starting at €8.20
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Runa: Driving Social Change through Passion ans Profit
Hattendorf, L; Kissick, RCase SGSB-E549-EEntrepreneurshipNear the end of 2008, Tyler Gage and Dan MacCombie enrolled in an entrepreneurship course at Brown University. During the class, they refined the business plan for Runa, a beverage company that would make drinks from guayusa, a little-known leaf that grew in the Amazon. Beyond the potential of the business to make money, the two believed in Runa’s social mission―respecting the cultural traditions of Ecuadorian Kichwa communities, providing sust...Starting at €8.20
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Practice Fusion
Chess, R; Kissick, RCase SGSB-E589-EEntrepreneurshipCentered on Practice Fusion, a free web-based electronic health record (EHR) company based in San Francisco, the Practice Fusion case examines the rapid growth of EHR systems in the United States from 2009 to 2014. The case discusses the challenges associated with adopting an EHR system (also referred to as an electronic medical record [EMR] system) from the standpoint of health care providers, both large and small. It also examines the benefit...Starting at €8.20
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Keyssa: Unraveling the Laws of Physics
Siegel, R; Kissick, RCase SGSB-E599-EEntrepreneurshipKeyssa: Unraveling the Laws of Physics” explores the challenges associated with growing a start-up around a brand new technology. In October 2012, Eric Almgren became CEO of Keyssa. Founded in 2009, Keyssa reinvented the physical connector, an essential component in every computing and mobile device around the globe. Using a novel technology called Kiss Connectivity, Keyssa enabled contactless, wireless, secure, instant data flows within and b...Starting at €8.20
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Pear VC
Siegel, R; Kissick, RCase SGSB-E630-EEntrepreneurshipIn 2014, Mar Hershenson and Pejman Nozad teamed up to form Pear VC, a venture capital firm that invested in start-ups spanning three stages of company development: 1) pre-seed, which Pear termed “soil”; 2) seed; and 3) Series A. The duo had known each other for well over a decade before creating Pear VC. And while they have very different backgrounds—Hershenson had founded several companies after receiving her PhD in electrical engineering, whi...Starting at €8.20