Ivey Business School (Canada)
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Launch of the Ford Fiesta Diesel: The World's Most Efficient Car
Francis Spital; David T.A. WesleyCase IVEY-9B10M040-EStrategyThe case describes the challenges faced by Ford and other automobile manufacturers in an era of declining oil reserves and volatile fuel prices. The Ford diesel decision seems to reflect classic thinking constrained by mental models that were developed in a different world. Diesels constitute over 50 per cent of automobile sales in Europe, because fuel is extremely expensive there. If fuel gets extremely expensive in the United States, one would ...Starting at €8.20
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The Pebble Mine (A): Role Play
Alan Krause; Lisa JohnsonCase IVEY-9B16M049A-EStrategyAlaska’s economy had struggled for many years; however, in spring 2014, the Pebble Mine presented an opportunity to revitalize it. There was just one catch; the Pebble deposit was located in the headwaters of one of the richest salmon hatcheries in the world. Corporations, government agencies, and public interest groups clashed during the first few months of 2014 concerning not only whether the Pebble Mine should be developed but also who had the...Starting at €8.20
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Volkswagen Emission Scandal: Reputation Recovery and Recall Strategy
Rachna Shah; Gaganpreet Singh; Sandeep PuriCase IVEY-9B17M052-EStrategyIn September 2015, the Volkswagen Group (VW) was in a state of flux. Its reputation was taking a severe beating in the auto industry and among consumers. The United States Environmental Protection Agency had accused the company of tampering with its EA 189 diesel engines to clear emissions tests. The engines, fitted with a “defeat device,” met the stringent emission levels and higher fuel efficiency standards set in the United States. The defeat ...Starting at €8.20
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United Airlines’ Service-recovery Challenge After Reputation Meltdown
Sandeep Puri; Kushal Dev Kashyap; Gaganpreet SinghCase IVEY-9B18A015-EMarketingIn 2017, United Airlines suffered a blow to its corporate reputation throughout the United States and international markets, including China, mainly due to an incident on United flight 3411, in which an airport enforcement officer forcibly dragged a passenger out of a plane. The inadequate public relations reaction following the incident and ineffective crisis management left the company reeling. The company became subject to scathing social medi...Starting at €8.20
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Clarke: Transformation for Environmental Sustainability
Chris Laszlo; Katey McCabe; Eric Ahearn; Indrajeet GhatgeCase IVEY-9B12C012-EEntrepreneurship, Leadership and People Management, StrategyClarke, a mosquito abatement company seen as having a core business that is environmentally harmful by its very nature — selling pesticides — faces unique challenges in its transformation into a sustainable enterprise. Should it shift its focus entirely towards offering “green” pesticides and risk losing some of its customers, or should it keep offering its less expensive, more toxic products? This case shows how even when innovation leads to new...Starting at €8.20
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Trans Global Corporation
Charles McPeak; Owen P. Hall; Stella Hung-Yuan ChuCase IVEY-9B07B006-EAccounting and Control, StrategyTrans Global Corporation is a multinational company facing a complex set of inter-related problems including: international financial reporting standards, impact of a country's EU status, functional currency decisions, currency translation methods, exchange rates and impact of using derivatives to hedge currency changes.Starting at €8.20
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Shelby Division 2012
Christopher Williams; Ken MarkCase IVEY-9B14M126-EEntrepreneurship, StrategyThe vice-president and general manager for Michigan Plastic Inc.’s Shelby Division (Shelby) is faced with various options. Shelby specializes in thermoforming plastic gasoline tanks for global automotive companies such as General Motors, Ford and Toyota. The vice-president is looking at ways to restart growth at Shelby, a division that has been the subject of a turnaround effort from 2007 to 2010. In fact, the vice-president has committed to his ...Starting at €8.20
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GPS-to-GO Takes on Garmin
Donald A. PillittereCase IVEY-9B09A027-EEntrepreneurship, Marketing, StrategyGPS-to-GO is a successful company that has a wealth of brilliant researchers and scientists who have created advanced global positioning systems (GPSs) for complex air-traffic control and logistics systems. Now, the vision of one of the up and coming managers is to use GPS-to-GO's knowledge to dominate the consumer market with premium-priced and feature-rich GPS units. Even though GPS-to-GO is far ahead in terms of GPS technology, the consumer ma...Starting at €8.20
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Excelerite Integrated Systems, Inc. (EIS)
Wesley MarpleCase IVEY-9B08N006-EFinanceA sales representative for Monster Computer Corporation was working with the head of data processing of a major account to develop a financial justification for the company to purchase $9 million of computer and storage hardware and other peripherals, which would replace an existing data processing installation. The potential customer had estimated the savings to be achieved by the new equipment. Working with this estimate and financial informati...Starting at €8.20
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Richard Gagnon at Granston Energy Inc.
Jeffrey GandzCase IVEY-9B13M026-EStrategyA procurement officer has got himself into some difficulties by trying to do what he thinks was the right thing in being responsive and accommodating for an internal client. In doing so, he has violated a number of unwritten ethical expectations of his role. He is wondering what he could have done differently and, specifically, how to handle an upcoming conversation with his chief executive officer about his future with the company.Starting at €8.20