IESE (España)
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Carulla & Cía, S.A.
Barrero, F.; Gómez G.; Santomá, JavierCase F-654FinanceLa mayor empresa de distribución alimentaria de Colombia, se plantea la política financiera necesaria para financiar el crecimiento de la empresa en los próximos años. Ante un entorno económico de altos tipos de interés, mercados de financiación pequeños y una competencia creciente Carulla se plantea la alternativa de una ampliación de capital distribuida e el extranjero, especialmente EEUU vía ADR½s. El caso permite discutir las ventajas e incon...Starting at €8.20
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Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124-EInformation Technologies, MarketingThe case analyzes the strategy Telmex must follow in order to increase the customer base of its ISP service in Mexico. The low disposable income of the Mexican population and the inability to afford computers must be taken into account. The company must also consider its recent acquisition of Prodigy (one of the leading ISPs in the U.S.) and analyze the role it should play in the new marketing strategy.Starting at €8.20
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Coaching at Banco Azucarero de Cali (BAC) (B) (Portuguese Version, Brazil)
Susaeta Erburu, Lourdes; Serrano, Germán; Pin Arboledas, José Ramón; Cardona Soriano, PabloCase DPO-35-PBLeadership and People ManagementIn Case (B), the area manager - and new coach - takes on the evaluation interview and professional development plans of two branch managers - coachees - one with high potential and the other with limited perspectives in the bank. The exhibits show the evaluation tools used: the 180º Evaluation Chart and the "Spiders", which show the competency profiles.Starting at €5.74
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Brazil's Macroeconomic Rollercoaster: From Lula's Boom to Rousseff's Bust
Talamàs Vilardaga, Eduard; Drebes Santos, Henrique; Fraletti, AlexandreCase ECON-429-EEconomicsBrazil-an emerging economy of more than 200 million citizens---experienced an exceptional economic boom under Lula's presidency (2003-10), followed by an equally dramatic economic downfall during the subsequent Rousseff and Temer administrations (2011-18). This case focuses on Brazil's macroeconomic policy during this period.Starting at €8.20
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Fazenda Diamantina: ESG Dilemmas of a Brazilian Coffee Farm
Azevedo, Leonardo; Palencia, LuisCase ASN-96-EAccounting and Control, Business Ethics and Corporate Social ResponsibilityIn 2022, two coffee growers in Matas de Minas, Brazil, were at a crossroads about the future of their coffee farm. Their original goal was to create an environmentally and socially responsible (ESG) coffee farm. However, due to low profitability and other challenges, they began to consider several alternatives. The options on the table included i) divesting from the farm altogether and returning to their corporate roles, ii) partially divesting t...Starting at €8.20
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Los desafíos de <i>compliance</i> en los mercados emergentes
Kleinhempel, MatthiasArticle ART-2791Business Ethics and Corporate Social Responsibility, Leadership and People ManagementAunque el objetivo de los directores de cumplimiento en cualquier empresa es asegurar el cumplimiento de la legislación e impulsar el comportamiento ético de todos sus miembros, la investigación del autor evidencia que la realidad a la que se enfrentan en los países desarrollados y los emergentes suele ser algo distinta. Por tanto, aunque hay una serie de aspectos comunes a cualquier programa de ética y cumplimiento, las prioridades, el enfoque d...Starting at €8.20
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IESE Insight. Número 13. Segundo trimestre 2012
IESE InsightMagazine REV-31Business Ethics and Corporate Social Responsibility, Corporate Governance, Leadership and People Management, StrategyLa credibilidad de la empresa y otras instituciones está en mínimos históricos. Ante esta realidad, el dossier del número 13 de la revista IESE Insight plantea la necesidad de un golpe de timón humanista como el mejor camino para que los negocios vuelvan a funcionar. Los profesores del IESE Rafael Andreu y Josep Maria Rosanas repasan los planteamientos que nos han llevado hasta aquí y proponen siete pilares para situar de nuevo los valore...Starting at €22.00
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Coaching at Banco Azucarero de Cali (BAC) (A) (Portuguese Version, Brazil)
Susaeta Erburu, Lourdes; Serrano, Germán; Pin Arboledas, José Ramón; Cardona Soriano, PabloCase DPO-34-PBLeadership and People ManagementThis case presents two complementary themes: the management by competencies interview and management coaching. The case is set in a bank. In case (A) the area director undergoes his first 180º evaluation, and has to make a self-assessment. His results and the pasive role of his own coach are discussed.Starting at €8.20