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Part I: Uber in Sao Paulo
Callander, Steven; Orleans, Amadeus; Cojj, Jeff; Varjao, CarlosCase SGSB-P81C-EEconomicsThis case recounts Uber’s experience in four cities at different points in time. This approach offers a way to examine Uber’s strategy for market entry and evaluate the performance of that strategy in these four cities, as well as elsewhere in the world. The cases included here help frame the discussion on the future of Uber’s expansion, and extract lessons for how a firm can successfully navigate the beyond-market business environment.Starting at €8.20
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Global Climate Coorperation and Conflict: Brazil and the Paris Agreement
Clark, Richard; Gaikwad, Nikhar; Scheve, KennethCase SGSB-P98-EEconomicsIt is March 2019, and Jair Bolsonaro, Brazil’s newly elected president, is deciding what to do about Brazil’s participation in the 2016 Paris Agreement on climate change. Bolsonaro must weigh the economic and political costs and benefits of taking drastic action to curb environmentalism and environmental protections in Brazil. Exiting from the Paris Agreement would provide far greater freedom to reboot Brazil’s economy, which is one of Bolsonaro’...Starting at €8.20
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The Political Economy of Ethanol Policy in the U.S. and Brazil
Casey, Katherine; Johnson, ChristyCase SGSB-P103-EStrategyThis case focuses on the political economy of ethanol policy in the United States and Brazil. The cases outlines policies put in place by the governments of the United States and Brazil to bolster the ethanol industry and the role of politics and interest groups.Starting at €8.20
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Brasil: Una economía del nuevo siglo
Núñez, Juan CarlosCase IPADE-EE 10 C 01La crisis financiera internacional ha impactado de diferente manera a las economías de todo el mundo en la segunda mitad del 2008. Brasil es una economía que ha sorteado de manera ejemplar los impactos de esta crisis, ya que solamente ha tenido un par de trimestres negativos en el Producto Interno Bruto. No se trata de un plan con incentivos y políticas extraordinarias, ni siquiera un plan espectacular con grandes apoyos gubernamentales. Al parec...Starting at €8.20
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Jack Campbell (B)
Carelli, Joao; Chinchilla, Nuria; Moragas Freixa, MarujaCase DPO-199Leadership and People ManagementJack Campbell es un profesional brasileño con una brillante preparación académica. El caso muestra la entrevista de trabajo y su incorporación a un banco en el que no encaja ni por motivos ni por cultura empresarial. Sus buenos resultados como profesional no son óbice para que, al cabo de un tiempo, haya un replanteamiento en su carrera.Starting at €5.74
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Florián Coute: un EMBA en apuros (C)
Stein, GuidoCase DPO-302Leadership and People ManagementHabía pasado un año desde la última conversación que Florián había mantenido con Rafael. Por entonces, se planteaba si cambiar de empresa o continuar en IB, decisión por la que finalmente se decantó. Florián recordaba "En julio me cambié a la División de Servicios Exteriores, a la que pertenecen las líneas de negocio de parking, alquiler de vehículos, wifi, telefonía y publicidad. Me asignaron la responsabilidad de diseñar el plan estratégico ...Starting at €5.74
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Laboratorios Alce Brazil: Sales Team Turnover
Segarra, José Antonio; Carrillo, JordiCase M-1264-ELeadership and People Management, MarketingLaboratorios Alce, a Brazilian market leader in ophthalmic drugs, faces a disproportionate turnover in its network of salespeople, with serious consequences for the business. The national sales manager reflects on the causes of the high turnover rate and on possible solutions. In addition, he contemplates introducing changes to the commercial organization and sizing of his network of 70 salespeople.Starting at €8.20
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Innovando a través de la participación de las Organizaciones de Sociedad Civil (OSC): El Programa de VIH/SIDA
Garrison J.; Abreu, A.; Sánchez, J.; Rosenmöller, MagdaCase P-1000Service and Operations ManagementEl caso aborda la problemática en el proceso de desarrollo e implementación del Programa Nacional de lucha contra el SIDA (Síndrome de Inmunodeficiencia Adquirido) y las ETS (Enfermedades de Transmisión Sexual) en Brasil, que contó con el fuerte protagonismo de las ONG (Organizaciones No Gubernamentales) en las actividades de prevención y apoyo en el tratamiento, en función de su gran efectividad y facilidad de llegada en los grupos de alto riesg...Starting at €8.20
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Amanco Brasil (A): Branding Strategy
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1282-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. The company had been in Brazil for 10 years but was losing money. CEO Roberto Salas and Marketing Director Marise Barroso were preparing a proposal for the Brazilian operations at the request of Grupo Nueva, the Swiss holding company that owned Amanco. One of the key decisions to b...Starting at €8.20
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Magazine Luiza: Expanding Horizons: The role of ecommerce in the post-IPO growth strategy
Rocha e Oliveira, Paulo; Bullara, Cesar; Sauerbronn Jacinto, RodrigoCase M-1275-ELeadership and People Management, Marketing, Service and Operations ManagementIn May 2011, Brazilian retailer Magazine Luiza successfully raised R$926 million (¿400 million) from its initial public offering (IPO) on the São Paulo stock exchange. The firm was immediately confronted with the challenge of accelerating growth beyond its already remarkable growth rate. The case is centered on the role e-commerce should play in the company's future. On the one hand, the market potential seems to be very interesting and the compa...Starting at €8.20