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Paydiant
Alvarez, Jose B.; Williamson, Elizabeth C.; Weber, JamesCase HBS-511065-EMarketingTo maximize their effectiveness, color cases should be printed in color. Kevin Laracey, founder of Paydiant, needed to figure out how to launch a payment processing company with a new technology based on smart phones. Consumers had increasingly turned to electronic payment methods such as credit cards and debit cards to make purchases. Retailers, however, felt that major credit and debit card issuers had too much market power which was leading to...Starting at €8.20
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Pfizer and AstraZeneca: Marketing an Acquisition (B)
Quelch, John A.; Weber, JamesCase HBS-515008-EMarketingThis (B) case provides a brief description of the outcome of the (A) case.Starting at €5.74
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Puig Doria
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Case M-663-EMarketingPuig Doria is a prestigious Barcelona jeweler that produces and sells the jewels designed by its founder, Josep Maria Puig Doria. Following several relatively fruitless attempts to export its jewels, the company has finally made contact with C. Itoh, a large Japanese trading company, which offers the possibility of exporting to Japan. After some sizing-up and testing operations, the Puig Doria directors ask themselves what action plans they shou...Starting at €8.20
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Reactivos Clínicos, S.A.
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Case M-700-EMarketingStarting at €8.20
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Puig Doria
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Case M-663MarketingPuig Doria es una prestigiosa joyería de Barcelona, que produce y vende las joyas diseñadas por su titular, Josep Maria Puig Doria. Tras diversos intentos, relativamente infructuosos, de exportar sus joyas, la empresa ha entrado finalmente en contacto con C. Itoh, una gran empresa trading japonesa, quien le ofrece la posibilidad de empezar a exportar a Japón. Tras varias operaciones de prueba y tanteo, los directivos de Puig Doria se preguntan qu...Starting at €8.20
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Reactivos Clínicos, S.A.
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Case M-700MarketingEl caso describe la evolución de la estrategia comercial de RECLISA desde la fundación de la empresa (1975) hasta junio de 1984, muy especialmente poniendo énfasis en la exportación (cada vez más importante sobre el total de sus ventas). RECLISA es una empresa del sector de alta tecnología en biología, que desarrolla, fabrica y vende reactivos clínicos utilizados por los laboratorios para el diagnóstico de enfermedades tales como el reumatismo. L...Starting at €8.20
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Merrill Lynch: Opción Integrada (abreviado)
McFarlan, F. Warren; Weber, JamesCase HBS-304S26MarketingMerrill Lynch, una firma de corretaje de servicio completo con $ 1,5 billones en activos de clientes, está siendo atacada por tanto de descuento y las firmas de corretaje electrónico. Responde con Integrado Choice, una suite de productos diseñados para clientes de captura, desde el do-it-yourself inversor que no quieren usar un intermediario para los clientes que quieren confiar plenamente en un corredor. La estrategia es de alto riesgo y requier...Starting at €8.20
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Pearson: Efficacy 2.0
Ofek, Elie; Bertini, Marco; Koenigsberg, Oded; Weber, JamesCase HBS-521012-EMarketingPearson, that billed itself as the "world's learning company," faced a host of critical decisions in mid-2020. Several years prior, it had embarked on a new path that put the learner at the heart of the business and committed to a new strategic orientation. The new approach, under the heading of "efficacy," was meant to ensure that products and services were developed with measurable outcomes that mattered to learners in mind; and such offerings ...Starting at €8.20
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Puig Doria - Condensed
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Case M-690-EMarketingThis is a condensed version of case Puig Doria (M-663). The present condensed version has been prepared for publication in a book. Wherever possible, it is recommend that the full version be used in class. Puig Doria is a famous designer of jewels in Barcelona, where he has his only retail establishment. After describing two previous attempts at exporting, the case centers on the present opportunity to export to Japan, with the help of C. Itoh, o...Starting at €8.20
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Pfizer and AstraZeneca: Marketing an Acquisition (A)
Quelch, John A.; Weber, JamesCase HBS-515007-EMarketingIn 2014, Pfizer proposed a friendly acquisition of AstraZeneca, but the AstraZeneca board resisted over price and strategy concerns. Was this good for pharmaceutical consumers? Pfizer, like pharmaceutical companies in general, faced difficulties in growing sales due to the challenges of developing new drugs. Over the previous decade or more, Pfizer had pursued acquisitions as a way to acquire new drugs, increase sales, and to reduce costs by comb...Starting at €8.20