Ivey Business School (Canada)
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AstraEye Pharma Pvt Ltd.: An Unsettling Dilemma - Teaching Note
Esha Sharma, Kirti SharmaTeaching Note IVEY-W31075-EMarketing, StrategyTeaching note for product W31074.Starting at €0.00
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Costco: The Challenge Of Entering The Mainland China Market
Chongfeng Wang; Liyang Lu; Xinrong Liu; Fei Meng; Guanwen Huang; Xiaoyu ZhaoCase IVEY-W24957-EMarketing, StrategyCostco Wholesale Corporation (Costco), the world’s second-largest retailer, officially entered the Chinese market in Shanghai in August 2019. The opening day was so jam-packed with customers that the massive influx forced the company to close early, after only five hours of operations. However, after only one week, customers were lining up outside the store, asking Costco for refunds for their membership cards. The warehouse’s traffic declined si...Starting at €8.20
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Costco: The Challenge Of Entering The Mainland China Market - Teaching Note
Fei Meng; Chongfeng Wang; Liyang Lu; Xinrong Liu; Guanwen Huang; Xiaoyu ZhaoTeaching Note IVEY-W24958-EMarketing, StrategyTeaching note for product W24957.Starting at €0.00
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AstraEye Pharma Pvt Ltd.: An Unsettling Dilemma
Esha Sharma, Kirti SharmaCase IVEY-W31074-EMarketing, StrategyAstraEye Pharma Pvt Ltd.: An Unsettling Dilemma (APP) was an ophthalmology pharmaceutical company that drew 80 per cent of its revenue from the artificial-tears segment. Elena Sanders was responsible for drafting a turnaround strategy for increasing market share by building prescription momentum, improving operational efficiency, and devising a renovated digital strategy. Based on the available options, Sanders had to decide between improving ope...Starting at €8.20