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- Teaching Note
Seijing Motor Corporation: Reposition or Extend the Pickup Brand - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A012-EPublished: Mar 2, 2018Reviewed: Mar 2, 2018Format: PDFPages: 8Language: English - Teaching Note
GreedyGame: Leveraging Online-Gaming for Brand Storytelling - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B21A008-EPublished: Mar 31, 2021Reviewed: Mar 31, 2021Format: PDFPages: 10Language: English - Teaching Note
Procter & Gamble: Recall of Old Spice Deodorants - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W30795-EPublished: Jan 11, 2023Format: PDFPages: 10Language: English - Teaching Note
Air India: The Image Damage of “Pee-Gate” - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W33711-EPublished: Oct 26, 2023Format: PDFPages: 11Language: English - Teaching Note
John Keells Hotels in Sri Lanka: Building Brand Architecture - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B19A028-EPublished: Jul 5, 2019Reviewed: Jul 5, 2019Format: PDFPages: 13Language: English