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- Case
Canal Satélite Digital (C)
Collection: IESE (España)Ref.: M-1220-EPublished: Dec 17, 2008Format: PDFPages: 2Language: English - Case
La caída y resurgimiento de Pokémon
Collection: IESE (España)Ref.: M-1228Published: May 26, 2010Format: PDFPages: 8Language: Spanish - Case
Canal Satélite Digital (B)
Collection: IESE (España)Ref.: M-1206Published: Nov 11, 2009Format: PDFPages: 14Language: Spanish - Case
Evoe Spring Spa: A Positioning Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A051-EPublished: Jan 13, 2014Reviewed: Feb 27, 2014Format: PDFPages: 16Language: English - Case
Mountain Dew: The Most Racist Soft-drink Commercial in History
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A021-EPublished: Jul 30, 2013Reviewed: Jul 29, 2013Format: PDFPages: 7Language: English - Case
Toyota: Accelerator Pedal Recall (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11M078-EPublished: Aug 25, 2011Reviewed: Dec 8, 2011Format: PDFPages: 5Language: English - Case
Research in Motion: Blackberry Blackout (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12M045-EPublished: Apr 24, 2012Reviewed: Apr 24, 2012Format: PDFPages: 3Language: English - Teaching Note
Captain Fresh: Value Fishing across Segments - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W32009-EPublished: Jun 7, 2023Format: PDFPages: 17Language: English - Teaching Note
Direct-To-Consumer brand Suta: Weaving in Conversion Rate Optimization - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W28031-EPublished: Jan 19, 2023Format: PDFPages: 24Language: English - Case
Castrol India Limited: An Innovative Distribution Channel
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A044-EPublished: Oct 6, 2016Reviewed: Oct 5, 2016Format: PDFPages: 16Language: English