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- Case
Mountain Dew: The Most Racist Soft-drink Commercial in History
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A021-EPublished: Jul 30, 2013Reviewed: Jul 29, 2013Format: PDFPages: 7Language: English - Case
Toyota: Accelerator Pedal Recall (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11M078-EPublished: Aug 25, 2011Reviewed: Dec 8, 2011Format: PDFPages: 5Language: English - Case
Research in Motion: Blackberry Blackout (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12M045-EPublished: Apr 24, 2012Reviewed: Apr 24, 2012Format: PDFPages: 3Language: English - Teaching Note
Fitbit: The Business about Wrist - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B16A012-EPublished: May 9, 2016Reviewed: May 9, 2016Format: PDFPages: 7Language: English - Teaching Note
Laurs & Bridz: Human Resource Policies for Sales Personnel - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A006-EPublished: Jan 23, 2018Reviewed: Jan 23, 2018Format: PDFPages: 10Language: English - Case
Maha Research Labs: Sales Force Effectiveness
Collection: Ivey Business School (Canada)Ref.: IVEY-W27721-EPublished: Jul 22, 2022Format: PDFPages: 10Language: English - Case
Uber: Managing a Ride in China (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15AS047Published: May 16, 2016Reviewed: Feb 29, 2016Format: PDFPages: 16Language: Spanish - Case
Fitbit: The Business about Wrist
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A012-EPublished: May 9, 2016Reviewed: Apr 11, 2017Format: PDFPages: 15Language: English - Case
Uber: Managing a Ride in China
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A047-EPublished: Sep 21, 2015Reviewed: Feb 29, 2016Format: PDFPages: 14Language: English - Case
LEGO Group: Building Strategy
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11M086-EPublished: Sep 13, 2011Reviewed: Feb 1, 2013Format: PDFPages: 12Language: English