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Mountain Dew: The Most Racist Soft-drink Commercial in History
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A021-EPublished: Jul 30, 2013Reviewed: Jul 29, 2013Format: PDFPages: 7Language: English - Case
Toyota: Accelerator Pedal Recall (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11M078-EPublished: Aug 25, 2011Reviewed: Dec 8, 2011Format: PDFPages: 5Language: English - Case
Research in Motion: Blackberry Blackout (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12M045-EPublished: Apr 24, 2012Reviewed: Apr 24, 2012Format: PDFPages: 3Language: English - Article
Mind Your Pricing Cues (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0309GPublished: Sep 1, 2003Format: PDFPages: 8Language: Spanish - Article
A Step-by-Step Guide to Smart Business Experiments (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R1103HPublished: May 1, 2011Reviewed: Dec 10, 2015Format: PDFPages: 10Language: Spanish - Case
Sunyuki: Organic Fresh-Food Distribution Channels
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A054-EPublished: Jun 22, 2020Reviewed: Jun 22, 2020Format: PDFPages: 17Language: English - Article
A Step-by-Step Guide to Smart Business Experiments
Collection: HBSP (USA)Ref.: HBS-R1103H-EPublished: Mar 1, 2011Format: PDFPages: 9Language: English - Case
Kuaishou: Developing a Livestreaming E-Commerce Business
Collection: Ivey Business School (Canada)Ref.: IVEY-W26400-EPublished: Dec 6, 2021Reviewed: Dec 6, 2021Format: PDFPages: 11Language: English - Case
LEGO Group: Building Strategy
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11M086-EPublished: Sep 13, 2011Reviewed: Feb 1, 2013Format: PDFPages: 12Language: English - Case
Netflix: The Public Relations Box Office Flop
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12M049-EPublished: Apr 24, 2012Reviewed: Apr 24, 2012Format: PDFPages: 12Language: English