IESE (España)
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Want to Innovate? Then Act Like a Start-up
Dávila Parra, Antonio; Epstein, Marc J.Article ART-2593-EEntrepreneurship, Innovation and ChangeIt is wrong to assume that established companies cannot beat start-ups at breakthrough innovation. Many companies weaken their breakthrough innovation abilities by focusing on execution and the incremental innovation that goes with that. Drawing on insights from their new book, The Innovation Paradox, the authors highlight how established companies can change the rules of the game and master breakthrough as well as incremental innovation. ...Starting at €8.20
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Forming Ties That Will Free Your Firm
Eisenhardt, K.M.; Ozcan, PinarArticle ART-1533-EStrategyStrategic alliances provide opportunities to strengthen your market position, gain new capabilities and resources, and enable you to grow and expand during difficult times. Many large, highly resourced companies already know this and are leveraging it to their advantage. But how can a small firm with fewer resources obtain and manage a high-performing alliance portfolio? Getting the alliance portfolio you dreamed of, and then managing it well ove...Starting at €8.20
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The KLM Approach to Alliances
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarCase SM-1530-EStrategyWhen it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, ...Starting at €8.20
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Enterprising Solutions in Times of Transition
Prats, Mª Julia; Sosna, Marc; Sysko-Romanczuk, Sylwia; Davila, Antonio; Epstein, Marc J.; Santos, FilipeDossier DOS-22-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeWhen the bar is raised, you have to jump higher. This dossier will inspire you to think like an entrepreneur.Starting at €15.00
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Piense en pequeño para innovar a lo grande
Dávila Parra, Antonio; Epstein, Marc J.Article ART-2593Entrepreneurship, Innovation and ChangeEs un error pensar que las empresas establecidas no pueden superar a las startups en el campo de la innovación radical. Muchas debilitan esa capacidad al centrarse en la ejecución y la correspondiente innovación incremental. Partiendo de los hallazgos de su nuevo libro, The Innovation Paradox, los autores apuntan cómo las grandes empresas pueden cambiar las reglas del juego y sobresalir en ambos tipos de innovaciones. Su transformac...Starting at €8.20
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The KLM Approach to Alliances - Teaching Note
Mitchell, Jordan; Ozcan, Pinar; Ariño, AfricaTeaching Note SMT-61-EStrategyWhen it teamed up with Northwest Airlines in 1989, KLM became Europe's first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the major milestones in the development of KLM's major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, Alitalia,...Starting at €0.00
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Alianzas: sumar para multiplicar
Cassiman, Bruno; Cordon, Carlos; Eisenhardt, K.M.; Ozcan, Pinar; Ramaswany, Venkat; Vollmann, ThomasDossier DOS-2Innovation and Change, Marketing, Service and Operations Management, StrategyMultiplique sus capacidades y cree más valor a través de la colaboración. El esfuerzo compartido tiene premio.Starting at €15.00
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Los lazos que harán despegar su empresa
Eisenhardt, K.M.; Ozcan, PinarArticle ART-1533StrategyLas alianzas estratégicas son idóneas para fortalecer la posición en el mercado, ganar capacidades y recursos nuevos y crecer y expandirse en tiempos de crisis. Muchas grandes empresas lo saben y les sacan un gran partido. Pero en el caso de las pequeñas, sin tantos recursos, ¿cómo puede forjar y gestionar una cartera de alianzas de alto rendimiento? Conseguir la cartera de sus sueños y gestionarla bien no es tan inalcanzable como parece si actúa...Starting at €8.20
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Fiat's Strategic Alliance with Tata - Teaching Note
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarTeaching Note SMT-60-EInnovation and Change, StrategyThis case covers the automotive industry, Fiat and Tata's corporate background and provides an in-depth description of how the two sides came together and the entire pre-operational negotiation process. The case is set as of October 2007 immediately after the companies had finalized a joint venture for the manufacturing of passenger cars, engines and transmissions in India for national and international markets. The alliance also includes additio...Starting at €0.00
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Fiat's Strategic Alliance with Tata (A)
Mitchell, Jordan; Hohl, Brian; Ariño, Africa; Ozcan, PinarCase SM-1528-EInnovation and Change, StrategyThis case looks at the automotive industry and Fiat's and Tata's corporate backgrounds. It provides an in-depth description of how these two companies came together, including the entire preoperational negotiation process. The case focuses on October 2007, immediately after the companies had finalized a joint venture to manufacture passenger cars, engines and transmissions in India for the national and international markets. The alliance also mad...Starting at €8.20