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Infosys Technologies: Powered by Intellect, Driven by Values
Mitchell, Jordan; Velamuri, RamaCase E-81-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipThis case documents the evolution of Infosys Technologies from its humble beginnings in 1981 to its position in 2004 as one of the most admired companies in India, with revenues exceeding US$ 1 billion, profits of US$ 270 million (CAGR in revenues and profits of approximately 60% over the past 10 years), and a workforce of more than 25,000 employees. The case focuses on the values of the founders, and the extent to which these values have allowed...Starting at €8.20
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Camper: la imaginación no es cara
Mitchell, Jordan; Velamuri, RamaCase E-105EntrepreneurshipCamper es una de las marcas más conocidas dentro y fuera del país. A lo largo de sus 30 años de historia, a Camper se le conoce por sus innovadores diseños, cercanía a la subcontratación de manufactura y por el diseño interior de sus tiendas. A partir de 2005 se enfrenta a una creciente competencia por parte de multinacionales como Nike. Los alumnos tendrán que entender cómo Camper ha incorporado la creatividad e imaginación a su negocio y qué es...Starting at €8.20
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Mittal Steel: el nacimiento del mayor fabricante de acero mundial (A)
Mitchell, Jordan; Velamuri, RamaCase E-82EntrepreneurshipEl empresario indio Lakshmi Mittal es el fundador del grupo de producción de acero más grande del mundo, con una capacidad de producción cercana a los 70 millones de toneladas y unos ingresos de 31.500 millones de dólares en un período de 28 años, desde 1976 hasta 2004. Mittal ha demostrado una habilidad asombrosa para adquirir plantas de acero no rentables (en Trinidad, Kazajstan, México, Irlanda, Alemania, Estados Unidos y China) y convertirlas...Starting at €8.20
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Econet Wireless Zimbabwe (C)
Velamuri, RamaCase E-66-EEntrepreneurshipEconet Wireless Zimbabwe (C) is the epilogue of cases A and B. In this case, students get information on how Econet has evolved up to 2004.Starting at €5.74
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Enso Española, S.A. (B)
Miller, Paddy; Velamuri, RamaCase FH-651-ELeadership and People ManagementAfter the drastic measures taken by the Finn, Juha Korppi-Tommola, a new general manager is appointed to run Enso. Not only is his style quite different to the first general manager but he focuses his attention on a different set of priorities.Starting at €5.74
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Naturhouse
Velamuri, RamaCase E-65-EEntrepreneurshipThe case discusses the evolution of the Kiluva Group of companies from 1986 to 2003. In particular, the case focuses on how the entrepreneur Félix Revuelta developed the business model for franchising the Naturhouse concept of outlets for dietary food supplements. The firm experiences explosive growth, especially between 1997 and 2003, and Revuelta faces several challenges in taking the firm from 35 million Euros in revenues to over 100 million E...Starting at €8.20
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CEIBS: A Global Business School Made in China
Quelch, John A.; Velamuri, Rama; Liu, ShengjunCase HBS-510088-EMarketingTo maximize their effectiveness, color cases should be printed in color. In 2009, just 15 years after it was founded, the China Europe International Business School (CEIBS) has achieved the remarkable 8th position in the Financial Times Global MBA rankings. The case describes the short history of the school and the reasons for its success. It also describes the difficult challenges the school faces to maintain its position of leadership in Asia: ...Starting at €8.20
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Econet Wireless Zimbabwe (B)
Velamuri, RamaCase E-63-EEntrepreneurshipThe case documents the events after the Zimbabwean government is ordered by the High Court to issue a license to Econet to set up a mobile telecommunications network. Econet achieves market leadership based largely on 1) the goodwill accumulated with stakeholders over the previous five years during which it has fought a bitter battle with the government for a license; and 2) a series of innovations it introduces.Starting at €5.74
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Econet Wireless Zimbabwe (A)
Velamuri, RamaCase E-62-EEntrepreneurshipThe case outlines the difficulties faced by Strive Masiyiwa in his quest to operate a mobile telecommunications network in Zimbabwe. He refuses to indulge in corrupt practices to get the license to operate the network. He fights the government in the High Court and Supreme Court when it places obstacles in his path. The case highlights the support he receives from many people who are attracted by his ethical values.Starting at €8.20
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Alacrity Housing Chennai (A)
Velamuri, RamaCase E-69-EEntrepreneurshipThe case describes the values-based management of Alacrity Housing, a construction company founded by Amol Karnad. The company takes a firm stand against corrupt practices, and achieves market leadership in a very short space of time.Starting at €8.20