Ivey Business School (Canada)
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Seroflo in Nepal: Sustaining Brand Leadership in COVID-19 Times
Servjaeta Verma; Vinay VermaCase IVEY-9B20A080-EMarketing, StrategyIn Nepal, which primarily relied on the use of oral therapy for the treatment of chronic respiratory conditions, Nirparaj Joshi, country manager for Nepal at Cipla Limited (Cipla), had been successful in creating a market plan for the inhaler brand, SerofStarting at €8.20
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Yardstick: In Search of Segment and Strategy in The Education Industry
Sakhhi Chhabra, Varun ElembilasseryCase IVEY-W27114-EEntrepreneurship, MarketingIn May 2021, the founder of Yardstick Educational Initiatives Private Limited, a provider of experiential learning programs in India and the United Arab Emirates, was facing various business challenges. The company was started in India in 2008 but had been increasingly focused on the more profitable Middle East market since 2012. Attempting to stay current with technology advancements in educational products, it made considerable investments to d...Starting at €8.20
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Seroflo in Nepal: Sustaining Brand Leadership in COVID-19 Times - Teaching Note
Servjaeta Verma; Vinay VermaTeaching Note IVEY-8B20A080-EMarketingTeaching note for product 9B20A080.Starting at €0.00
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Yardstick: In Search of Segment and Strategy in The Education Industry - Teaching Note
Sakhhi Chhabra, Varun ElembilasseryTeaching Note IVEY-W27115-EEntrepreneurship, MarketingTeaching note for product W27114.Starting at €0.00