Ivey Business School (Canada)
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Inbal Dror: Expanding the Global Reach of a Couture Bridal Wear Brand
Sara Honovich, Neha Mittal, Jennifer Sundstrom-FitzgeraldCase IVEY-W27148-EMarketing, StrategyIn October 2018, Yehuda Katzman, vice-president of marketing and business development at design house Inbal Dror, was attending the 2018 New York Bridal Fashion Week event, where Inbal Dror and its direct competitors revealed their spring lines to distinct buyers. As in previous years, Katzman had lined up meetings with interested retailers and wanted to make sure they appreciated the unique nature of Inbal Dror’s designs and the quality of its c...Starting at €8.20
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Inbal Dror: Expanding the Global Reach of a Couture Bridal Wear Brand - Teaching Note
Sara Honovich, Neha Mittal, Jennifer Sundstrom-FitzgeraldTeaching Note IVEY-W27149-EMarketing, StrategyTeaching note for product W27247.Starting at €0.00
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Asha Handicrafts Association: Redefining the Value Proposition Strategy
Bharat Mani; Vineet Nayak; Arun SharmaCase IVEY-9B20A033-EEntrepreneurship, Marketing, StrategyAsha Handicrafts Association (Asha) was a fair trade marketing organization, headquartered in Mumbai, India. The organization primarily marketed and sold handicrafts sourced from artisans across India to three main customer segments. The first segment consisted of fair trade importers outside of India, where Asha was a leading player. The second segment consisted of commercial importers who sold products through commercial retail stores abroad. A...Starting at €8.20
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Asha Handicrafts Association: Redefining the Value Proposition Strategy - Teaching Note
Bharat Mani; Vineet Nayak; Arun SharmaTeaching Note IVEY-8B20A033-EMarketingTeaching note for product 9B20A033.Starting at €0.00