Ivey Business School (Canada)
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WhatsApp: Creating and Communicating Value for WhatsApp Payments
Bikramjit Rishi, Harvinder Singh, Agniv BhattacharyaCase IVEY-W32678-EMarketing, StrategyIn early 2018, WhatsApp—the cross-platform messaging and Voice over Internet Protocol (VoIP) service—began testing its WhatsApp Payments (Payments) service, designed to enable digital payment transactions in India. By late 2020, the platform had rolled out the initial launch of its Payments feature within India, with the National Payments Corporation of India agreeing to a staggered launch. However, despite the number of Payments users increasing...Starting at €8.20
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WhatsApp: Creating and Communicating Value for WhatsApp Payments - Teaching Note
Bikramjit Rishi, Harvinder Singh, Agniv BhattacharyaTeaching Note IVEY-W32679-EMarketing, StrategyTeaching note for product W32678.Starting at €0.00
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HCF Health Insurance: Brand Repositioning Project
Yasmina Pinto; Tania BucicCase IVEY-W23002-EMarketingBy 2015, HCF, Australia’s largest not-for-profit health fund, had become a tired brand that did not appeal to younger consumers despite eighty years of success. The market was changing and the combined pressure of competitors and consumer market dynamics meant that HCF was finding it increasingly difficult to maintain its position. Yasmina Pinto, the company’s head of brand, had been given the responsibility of revitalizing its tired brand so tha...Starting at €8.20
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HCF Health Insurance: Brand Repositioning Project - Teaching Note
Tania Bucic; Yasmina PintoTeaching Note IVEY-W23003-EMarketingTeaching note for product W23002.Starting at €0.00