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When Virtue Is a Vice (Spanish version)
Keinan, Anat; Kivetz, RanArticle HBS-F0807DMarketingChoosing duty over pleasure today can cause regret down the road-whereas regret over the reverse is fleeting. Marketers of luxury products and services should consider prompting customers to predict their future feelings about choices made now.Starting at €8.20
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Leveraging Polo's Luxury Lifestyle (Spanish version)
Keinan, Anat; Miguel, Maria Fernanda; Crener, SandrineCase HBS-216S06MarketingFounded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a unique sport with a long history and strong culture that the brand intends to protect, preserve, and share with as many people as possible. The world of polo has traditionally conjured u...Starting at €8.20
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Pepcid AC: Carrera hacia el mercado de medicamentos de venta sin receta
King, Charles; Silk, Alvin J.; Berndt, Ernst; Klein, Lisa R.Case HBS-505S06Marketinggestión Pepcid debe decidir si se debe arriesgar todo en una carrera para ser los primeros en el mercado over-the-counter con un nuevo remedio acidez.Starting at €8.20
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Repositioning the Brand (Spanish version)
Keinan, Anat; Avery, Jill; Wilson, Fiona; Norton, Michael I.Case HBS-513S34MarketingWell-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal to younger women. But, repositioning the brand has proven to be harder than expected. This case explores the challenges of appealing to new target markets, without alienating existing ...Starting at €8.20
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Communispace (Spanish Version)
Keinan, AnatCase HBS-511S03MarketingCommunispace es el líder del mercado en la creación y gestión de comunidades en línea privadas, enfocados en la marca para grandes clientes corporativos. Estas comunidades han proporcionado a sus clientes ideas de cómo los consumidores ven sus marcas, con una rápida retroalimentación sobre las posibles decisiones de marketing, y con una caja de resonancia de las nuevas ideas de productos. Ahora, un cliente potencial ha pedido Communispace para co...Starting at €8.20