IESE (España)
- Case
Primark: nubes en el horizonte?
Collection: IESE (España)Ref.: M-1386Published: Sep 8, 2021Format: PDFPages: 29Language: Spanish - Article
Adding Social Media to the Marketing Mix
Collection: IESE (España)Ref.: ART-1968-EPublished: Jun 15, 2011Format: PDFPages: 8Language: English - Case
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Collection: IESE (España)Ref.: M-926-EPublished: May 15, 1993Format: PDFPages: 20Language: English - Dossier
Redes sociales: únete a la conversación
Collection: IESE (España)Ref.: DOS-9Published: Jun 14, 2011Format: PDFPages: 33Language: Spanish - Dossier
The Rise of the Customer Centric Firm
Collection: IESE (España)Ref.: DOS-17-EPublished: Jun 20, 2013Format: PDFPages: 25Language: English - Article
El poder del boca-oreja en el <i>marketing mix</i>
Collection: IESE (España)Ref.: ART-1968Published: Jun 15, 2011Format: PDFPages: 8Language: Spanish - Article
Tras la pista del valor del cliente
Collection: IESE (España)Ref.: ART-2383Published: Jun 20, 2013Format: PDFPages: 6Language: Spanish - Article
Reading the Signs of Your Customer Value
Collection: IESE (España)Ref.: ART-2383-EPublished: Jun 20, 2013Format: PDFPages: 6Language: English - Case
The Nestlé Buitoni Case Story: The House that Mamma Built
Collection: IESE (España)Ref.: M-953-EPublished: Jan 15, 1994Format: PDFPages: 14Language: English - Case
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Collection: IESE (España)Ref.: M-927-EPublished: May 15, 1993Format: PDFPages: 17Language: English