Darden University of Virginia (USA)
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Heinz Ketchup: Pricing the Product Line
Wilcox; Ronald T.; Goldberg; RebeccaCase DARDEN-M-0777-EMarketingAn iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promotional support of those same products. This case is suitable for required MBA marketing courses as well as pricing and brand management electives at both the undergraduate and MBA levels. The analytics of the case assume that students can calculate b...Starting at €8.20
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Heinz Ketchup: Pricing the Product Line - Teaching Note
Wilcox; Ronald T.Teaching Note DARDEN-M-0777TN-EMarketingTeaching note for product M-0777Starting at €0.00
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From Blues Brother to Industry Leader: Growing Revenues at ParknPool
Fairchild; Gregory B.; Rourke; BradCase DARDEN-ENT-0176-EEntrepreneurshipWith humble and unconventional roots; Jim Fonner's outdoor furniture company; ParknPool; began in Florida selling patio furniture door to door to hotels. Fonner and his then-partner dressed as the Blues Brothers in order to attract attention and gain sales. Over the decade; the business has grown and is now an industry leader in outdoor furniture supplies. Almost all of the firm’s selling is done over the internet. Revenues have grown year over y...Starting at €8.20
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From Blues Brother to Industry Leader: Growing Revenues at ParknPool - Teaching Note
Fairchild; Gregory B.; Rourke; BradTeaching Note DARDEN-ENT-0176TN-EEntrepreneurshipTeaching note for product ENT-0176Starting at €0.00