Darden University of Virginia (USA)
-
J. C. Penney: Reinventing Fair and Square Deals (A)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, SylvieCase DARDEN-M-0835-EMarketingThe new CEO and the new president of the J. C. Penney Company, Inc. (JCP), invigorate the company with a new pricing strategy based on “Everyday Fair Prices.” Is the initial market reaction an indication of likely success? This first part of a two-part case contextualizes the initiative and provides a means of exploring differentiation in an evolving market.Starting at €8.20
-
J. C. Penney: The "Think Big" Strategy
Farris, Paul W.; Thompson, Sylvie; Wilcox, Ronald T.Case DARDEN-M-0841-EMarketingThis case is used in Darden's required EMBA first-year Marketing course. It can also be used in course modules covering Pricing or Brand Management. In the case. a financial analyst considers a presentation by an investor in J. C. Penney and the implications of the company’s turnaround strategy. This case provides an alternative approach to the market positioning discussion in the two-part case, “J. C. Penney: Reinventing Fair and Square Deals (...Starting at €8.20
-
David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCase DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Starting at €8.20
-
David's Bridal: Customer Relationship Management in the Digital Age - Teaching Note
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieTeaching Note DARDEN-M-0899TN-EMarketingTeaching note for product M-0899Starting at €0.00
-
Introduction to Optimization Models
Carraway, Robert L.Technical Note DARDEN-QA-0682-EDecision AnalysisWe refer to a model that uses mathematical programming to find an optimal quantity as an optimization model. Thus, an optimization model differs from an evaluation model in that it goes beyond simply evaluating the consequences of proposed alternatives: It actually identifies the “optimal” alternative. How does an optimization model accomplish this impressive task? In this age of readily available computing power and ever more user-friendly softw...Starting at €8.20
-
Analyzing Uncertainty: Probability Distributions and Simulation
Carraway, Robert L.Technical Note DARDEN-QA-0660-EDecision AnalysisThis note introduces simulation as a tool to analyze uncertainty in business decisions. It first observes the limitations of single point or simple range estimates of key uncertainties, thereby motivating the need to create a risk profile for any alternative that characterizes the full range of possible outcomes and their relative likelihoods. A simple example involving both a discrete and a continuous (triangle) distribution is used. The note is...Starting at €8.20
-
Jaikumar Textiles, Ltd. (B): The Nylon Division
Carraway, Robert L.Case DARDEN-QA-0391-EDecision AnalysisIn this case, a second constraining resource is introduced to the decision environment of the A case (UVA-QA-0364), making linear programming appropriate and useful. Because there are two decision variables, the problem can be solved graphically. A set of memoranda to the decision maker in the case motivates discussion of a shadow price and its associated range.Starting at €5.74
-
Dow Chemical U.S.A.: Capacity Expansion
Carraway, Robert L.Case DARDEN-QA-0411-EDecision AnalysisDow Chemical U.S.A. is faced with the decision of where to locate a new chemical reactor. Three current plants sites are being considered. Economic planner John Lewis has been charged with analyzing the impact of the reactor location on distribution costs. Though not suggested in the case, it is possible to construct a linear programming model to assist him in his analysis.Starting at €8.20
-
The Mathematics of Optimization
Carraway, Robert L.Technical Note DARDEN-QA-0683-EDecision AnalysisIn “Introduction to Optimization Models” (UVA-QA-0682), we explored the basics of using optimization models, or mathematical programming. In this technical note, we turn our attention to the mathematics underlying optimization. While not essential, a deeper understanding of the math can help you become a significantly more effective and efficient user of optimization models. It is well worth the investment if you anticipate using optimization on ...Starting at €8.20
-
Introduction to Analytical Probability Distributions
Carraway, Robert L.; Jenkins, RobertTechnical Note DARDEN-QA-0690-EDecision AnalysisThis technical note provides a mostly nontechnical introduction to analytical probability distributions. The distributions covered are: uniform, triangular, normal, Poisson, exponential, lognormal, and binomial.Starting at €8.20