Darden University of Virginia (USA)
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Toops Wholesale
Weiss, Elliott N.; McGettigan, Bill; Murphy, MichaelCase DARDEN-OM-1356-EService and Operations ManagementThe general manager of a grocery distributor in New Zealand must decide whether to consolidate its regional warehouses into one central location. The decision has been made more urgent by the recent loss of a distribution channel to a competitor. The company must weigh the cost benefits against any potential impact on the customer service for which it is known.Starting at €8.20
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Managing Inventories: Determining Order Quantity
Freeland, James R.; Landel, Robert D.; Weiss, Elliott N.Technical Note DARDEN-OM-1395-EService and Operations ManagementCycle-stock ordering decisions, including cost-element considerations, are examined. Students will see that as materials flow from suppliers through a firm's operations to customers, the cost-effectiveness of inventory investment is improved by the development and implementation of an inventory management system.Starting at €8.20
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Living Lean: Zeke's Tree
Weiss, Elliott N.; Goldberg, RebeccaCase DARDEN-OM-1433-EService and Operations ManagementThis case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process-improvement journey. In this episode on decision analysis, a father helps his son weigh possible responses to a forgotten vocabulary list.Starting at €8.20
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A Brief Note on Process Capability
Weiss, Elliott N.Technical Note DARDEN-OM-1439-EService and Operations ManagementProcess capability, as revolutionized by Motorola, can be defined as the extent to which a process's natural variation falls within specifications. This note is a succinct introduction to the process capability ratio, which compares set specifications against the three standard deviations on either side of the process mean--six in total, referred to as Six Sigma. This introduction assumes a normal distribution of observations and a process that i...Starting at €8.20
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Living Lean: Jackson and Wyatt Learn to Share
Goldberg, Rebecca; Weiss, Elliott N.Case DARDEN-OM-1464-EService and Operations ManagementThis case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process-improvement journey. In this episode on process analysis, a working mom helps her two boys devise a process for resolving disputes.Starting at €8.20
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Living Lean: Belinda, Bags, and Batches
Weiss, Elliott N.; Goldberg, RebeccaCase DARDEN-OM-1466-EService and Operations ManagementThis case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process improvement journey. In this episode on batching, a woman rushing to the grocery store on Thanksgiving is sensitive to the relative merits and waste of two types of checkout aisle.Starting at €8.20
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Living Lean: Bob's A-maize-ing Popcorn
Weiss, Elliott N.; Goldberg, RebeccaCase DARDEN-OM-1467-EService and Operations ManagementThis case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process-improvement journey. In this episode on metrics and quality control, two friends confer on the development of a system to create the perfect popcorn.Starting at €8.20