Darden University of Virginia (USA)
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Tackling Low Completion Rates-A Compare.com Conundrum (A)
Venkatesan, Rajkumar; Craddock, Jenny; Brodie, KyleCase DARDEN-M-0947-EMarketingThis is the first of a three-part case series. These three cases were designed to be taught in sequence. In 2016 Andrew Rose, CEO of Compare.com, an online price comparison website for car insurance shoppers, faced a troubling problem. Completion rates for the site’s detailed online questionnaire were at an alarming low. Site visitors, increasingly accessing the site on mobile devices, were proving they did not have the time or incentive to answe...Starting at €8.20
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Tackling Low Completion Rates-A Compare.com Conundrum (B)
Venkatesan, Rajkumar; Craddock, Jenny; Brodie, KyleCase DARDEN-M-0948-EMarketingThis is the second of a three-part case series. These three cases were designed to be taught in sequence. In 2016 Andrew Rose, CEO of Compare.com, an online price comparison website for car insurance shoppers, faced a troubling problem. Completion rates for the site’s detailed online questionnaire were at an alarming low. Site visitors, increasingly accessing the site on mobile devices, were proving they did not have the time or incentive to answ...Starting at €5.74
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Tackling Low Completion Rates-A Compare.com Conundrum (C)
Venkatesan, Rajkumar; Craddock, Jenny; Brodie, KyleCase DARDEN-M-0949-EMarketingThis is the third of a three-part case series. These three cases were designed to be taught in sequence. In 2016 Andrew Rose, CEO of Compare.com, an online price comparison website for car insurance shoppers, faced a troubling problem. Completion rates for the site’s detailed online questionnaire were at an alarming low. Site visitors, increasingly accessing the site on mobile devices, were proving they did not have the time or incentive to answe...Starting at €5.74
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Le Frigorifique: Charles Tellier and the Creation of the Cold Chain (A)
Bruner, Robert F.; Costa, Sarah; Carr, SeanCase DARDEN-ENT-0232EntrepreneurshipThis case set describes the gale of creative destruction that came with the rise of refrigeration and the creation of a globalized food supply chain, examined through the life of Charles Tellier, a French entrepreneur and inventor of the refrigerated shipStarting at €8.20
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Le Frigorifique: Charles Tellier and the Creation of the Cold Chain (B)
Bruner, Robert F.; Costa, Sarah; Carr, SeanCase DARDEN-ENT-0233EntrepreneurshipThis case set describes the gale of creative destruction that came with the rise of refrigeration and the creation of a globalized food supply chain, examined through the life of Charles Tellier, a French entrepreneur and inventor of the refrigerated shipStarting at €5.74