Darden University of Virginia (USA)
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When Competition Isn't Enough: Rural Health in Southwest Virginia (A)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCase DARDEN-S-0314-EStrategyMark Seidman at the Federal Trade Commission is evaluating a proposed merger between two health care entities and competing market leaders in southwest Virginia. The rural region is characterized by poverty; unemployment; and poor population health indicators relative to the rest of the state. The merger would form a virtual monopoly; normally prohibited by federal consumer protection laws; but the two companies assert that it would allow them to...Starting at €8.20
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Heinz Ketchup: Pricing the Product Line
Wilcox; Ronald T.; Goldberg; RebeccaCase DARDEN-M-0777-EMarketingAn iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promotional support of those same products. This case is suitable for required MBA marketing courses as well as pricing and brand management electives at both the undergraduate and MBA levels. The analytics of the case assume that students can calculate b...Starting at €8.20
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Prion Disease Contamination: Should We Disclose (B)
Powell; Elizabeth A.; Goldberg; Rebecca; Nair; NathanCase DARDEN-BC-0270-EKnowledge and CommunicationIn the A case; Rose Matthews; vice president for patient advocacy at University Hospital; must decide how to handle a startling discovery about patient risk. Weeks after a patient dies; lab results revealed the cause was prion disease; a deadly condition similar to mad cow disease. Since the diagnosis of this very rare condition was not known at the time of the patient’s brain biopsy; surgical instruments used for the procedure were conventionall...Starting at €5.74
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Change Management at the University of Virginia Health System’s Body Imaging Division
Weiss; Elliott N.; Goldberg; Rebecca; English; AustinCase DARDEN-OM-1609-EService and Operations ManagementThis field-based case explores the University of Virginia's Body Imaging Division (BID) along with the group's new director; Arun Krishnaraj; who is trying to assess and ameliorate the frustrations; confusions; delays; and other issues BID and its patients are dealing with. The case challenges students to address issues related to change management; in this case in a health care setting. If the instructor would rather focus on problem solving; Le...Starting at €8.20
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Fannie Mae's Data Dynamics
Lichtendahl, Kenneth C. Jr.; Loutskina, Elena; Grushka-Cockayne, Yael; Yemen, Gerry; Boatright, BenjaminCase DARDEN-QA-0903-EDecision AnalysisThis case uses one of Fannie Mae’s credit-risk transfer instruments (CRT) to explore its data set platform and predict loan defaults through machine learning algorithms. The CRT, called Connecticut Avenue Securities (CAS), issued bonds valued on the performance of preselected pools of mortgages. The material works well to unfold natural language processing using Python. Through a three-class series, students will learn to wrangle data, experience...Starting at €8.20
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Google Cloud Platform: Cloud Storage
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminTechnical Note DARDEN-QA-0941-EDecision AnalysisGoogle Cloud Platform (GCP) offers Cloud Storage, a popular cloud computing resource for data storage. This note provides information about uploading data to Cloud Storage, creating BigQuery tables from data found in Cloud Storage, previewing files in Cloud Storage, and sharing Cloud Storage buckets.Starting at €8.20
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The Internet of Things
Laseter, Timothy M.; Frazer, Anne; Boatright, BenjaminTechnical Note DARDEN-OM-1792-EService and Operations ManagementThe Internet of Things (IoT) can be generally explained as a network of objects that collect data regarding their surroundings and transfer it across the internet to various systems. While the addition of more information can improve a business’s data-driven decision-making, should all businesses invest in IoT? This technical note explores IoT technologies, discusses how it is being used in industry, brings up some advantages and disadvantages, o...Starting at €8.20
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Artificial Intelligence in Business: Machines and Management
Laseter, Timothy M.; Frazer, Anne; Boatright, BenjaminTechnical Note DARDEN-OM-1778Service and Operations ManagementThis technical note offers an overview of artificial intelligence (AI) and some ways in which machine learning is leveraged to build this type of intelligence. The note also explores two schools of thought around AI’s potential, discusses the possible rolStarting at €8.20
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Cloud Computing
Laseter, Timothy M.; Coughenour, Alyssa; Webb, Jane; Boatright, Benjamin; Shaloudegi, KTechnical Note DARDEN-OM-1784Service and Operations ManagementThis technical note provides a general overview of cloud computing and how businesses are using it to achieve their digital goals. Specifically, this note outlines the different service models that cloud computing supports, including Infrastructure-as-a-Service, Platform-as-a-Service, and Software-as-a-Service. The note also details some of the advantages and disadvantages of cloud computing, and it reviews the cloud computing industry and some o...Starting at €8.20
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Worlds Collide: Work; Life; and Social Media
Powell; Elizabeth A.; Goldberg; Rebecca; Kumar; SeanCase DARDEN-BC-0267-EKnowledge and CommunicationWhile some cases may focus on using social media to advance the interests of a business or brand; this case is best positioned as a springboard for exploring social media as it may coexist with or be embedded in organizational life. The case depicts a challenge for a young direct report; a relatively inexperienced manager; and the manager’s supervisor when the direct report reveals a passionate political opinion on Facebook and unwittingly links ...Starting at €8.20