Ivey Business School (Canada)
- Case
Sunripe Marketplace: A Private Label Strategy
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07A003-EPublished: Feb 26, 2007Format: PDFPages: 9Language: English - Teaching Note
FilmCast: A Conjoint Analysis Exercise - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W28490-EPublished: Jun 23, 2022Reviewed: Mar 1, 2022Format: PDFPages: 5Language: English - Case
Personal Shoppers at Sears: The Elf Initiative
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07A019-EPublished: Jan 31, 2008Format: PDFPages: 14Language: English - Case
Customization at BMW
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08A007-EPublished: Apr 1, 2008Reviewed: May 8, 2008Format: PDFPages: 13Language: English - Case
Strategic Planning at Apple Inc.
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09A026-EPublished: Jan 11, 2010Format: PDFPages: 12Language: English - Case
Indigo Books & Music Inc.: Optimizing Its Loyalty Program
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07A005-EPublished: Feb 26, 2007Reviewed: Sep 27, 2007Format: PDFPages: 9Language: English - Teaching Note
Intelligent Avionics: Breaking into the Inflight Entertainment Industry - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A067-EPublished: Dec 5, 2018Reviewed: Dec 5, 2018Format: PDFPages: 6Language: English - Exercise
FilmCast: A Conjoint Analysis Exercise
Collection: Ivey Business School (Canada)Ref.: IVEY-W28489-EPublished: Jun 23, 2022Format: PDFPages: 3Language: English - Case
Conroy's Acura: Customer Lifetime Value and Return on Marketing
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08A001-EPublished: Jan 31, 2008Format: PDFPages: 6Language: English