Ivey Business School (Canada)
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FilmCast: A Conjoint Analysis Exercise - Teaching Note
Srini Krishnamoorthy, Kyle MacleanTeaching Note IVEY-W28490-EDecision Analysis, MarketingTeaching note for product W28489.Starting at €0.00
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Intelligent Avionics: Breaking into the Inflight Entertainment Industry - Teaching Note
Rob Britton; Robert Mackalski; Mary DellarTeaching Note IVEY-8B18A067-EMarketingTeaching note for product 9B18A067.Starting at €0.00
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FilmCast: A Conjoint Analysis Exercise
Srini Krishnamoorthy, Kyle MacleanExercise IVEY-W28489-EDecision Analysis, MarketingMaya Fonseca, the marketing analyst for video streaming service FilmCast, and her colleague Rupert Cruz had to interpret the results of a conjoint analysis conducted by their company. FilmCast was a large company, competing against Videosource and Webflickstream. The marketing analysts were debating whether it made sense to lower the price of their services and if the conjoint analysis results supported this idea.Starting at €8.20