Ivey Business School (Canada)
- Case
Mazatlán: The Destination That Did Not Like Its Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-W28621-EPublished: Aug 30, 2022Format: PDFPages: 10Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-W32003Published: Oct 31, 2022Format: PDFPages: 11Language: - Teaching Note
Gold Crest Hotel: Filling Room Vacancies - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A028-EPublished: Jul 12, 2018Reviewed: Dec 7, 2018Format: PDFPages: 10Language: English - Case
Effet Boomerang: A Brand-Repositioning Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-W30025-EPublished: Jun 8, 2023Format: PDFPages: 8Language: English - Teaching Note
Mazatlán: The Destination That Did Not Like Its Brand - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W28622-EPublished: Aug 30, 2022Format: PDFPages: 10Language: English - Case
Gold Crest Hotel: Filling Room Vacancies
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A028-EPublished: Jul 12, 2018Reviewed: Jul 12, 2018Format: PDFPages: 5Language: English - Teaching Note
Effet Boomerang: A Brand-Repositioning Dilemma - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W30026-EPublished: Jun 8, 2023Format: PDFPages: 11Language: English