Ivey Business School (Canada)
- Case
Jaypee Cement: Amalgamation of Two Brands
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A006-EPublished: Apr 26, 2012Reviewed: Apr 16, 2012Format: PDFPages: 13Language: English - Case
Maruti Suzuki India Limited: Marketing
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A001-EPublished: Feb 6, 2013Reviewed: Feb 2, 2013Format: PDFPages: 10Language: English - Teaching Note
Kaps Ice Cream: Should It Enter the Premium Segment - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B16A041-EPublished: Sep 15, 2016Reviewed: Sep 15, 2016Format: PDFPages: 15Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-W28621-EPublished: Aug 30, 2022Format: PDFPages: 10Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-W32003Published: Oct 31, 2022Format: PDFPages: 11Language: - Case
Kaps Ice Cream: Should It Enter the Premium Segment
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A041-EPublished: Sep 15, 2016Reviewed: Sep 15, 2016Format: PDFPages: 14Language: English - Case
Apple iPad in India: Was There a Way Out
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A009-EPublished: May 2, 2012Reviewed: Oct 16, 2012Format: PDFPages: 12Language: English - Teaching Note
Flipkart: Grappling with Product Returns - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A045-EPublished: Jul 13, 2018Reviewed: Jul 13, 2018Format: PDFPages: 9Language: English - Teaching Note
Gold Crest Hotel: Filling Room Vacancies - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A028-EPublished: Jul 12, 2018Reviewed: Dec 7, 2018Format: PDFPages: 10Language: English - Teaching Note
Mazatlán: The Destination That Did Not Like Its Brand - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W28622-EPublished: Aug 30, 2022Format: PDFPages: 10Language: English