Ivey Business School (Canada)
- Case
Social Advocacy and Guerrilla Marketing: The No Fly List Kids Canada
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A022-EPublished: Jun 5, 2019Reviewed: Jun 5, 2019Format: PDFPages: 17Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-W28621-EPublished: Aug 30, 2022Format: PDFPages: 10Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-W32003Published: Oct 31, 2022Format: PDFPages: 11Language: - Teaching Note
Social Advocacy and Guerrilla Marketing: The No Fly List Kids Canada - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B19A022-EPublished: Jun 5, 2019Reviewed: Jun 5, 2019Format: PDFPages: 11Language: English - Case
Niantic, Inc.: Pokemon Go and the Rise of Augmented Reality Gaming
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A006-EPublished: Mar 8, 2019Reviewed: Mar 8, 2019Format: PDFPages: 23Language: English - Case
The 2006 World Cup: Mobile Marketing at adidas (A)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07A016-EPublished: Oct 4, 2007Reviewed: Feb 26, 2010Format: PDFPages: 14Language: English - Case
The 2006 World Cup: Mobile Marketing at adidas (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07A017-EPublished: Oct 4, 2007Reviewed: Feb 26, 2010Format: PDFPages: 3Language: English - Teaching Note
Gold Crest Hotel: Filling Room Vacancies - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A028-EPublished: Jul 12, 2018Reviewed: Dec 7, 2018Format: PDFPages: 10Language: English - Teaching Note
Mazatlán: The Destination That Did Not Like Its Brand - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W28622-EPublished: Aug 30, 2022Format: PDFPages: 10Language: English - Teaching Note
Niantic, Inc.: Pokemon Go and the Rise of Augmented Reality Gaming - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B19A006-EPublished: Mar 8, 2019Reviewed: Mar 8, 2019Format: PDFPages: 13Language: English