Ivey Business School (Canada)
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Escape Outdoors: The Herschel Brand Mix Decision - Teaching Note
Sherry FinneyTeaching Note IVEY-8B20A047-EMarketingTeaching note for product 9B20A047.Starting at €0.00
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Trucar.in: Finding a Position in an Emerging Online Market - Teaching Note
Utkarsh Utkarsh; Prashant Kumar; Anmol Lamba; Manadeep Ganguli; Santosh GuptaTeaching Note IVEY-8B18A047-EMarketingTeaching note for product 9B18A047.Starting at €0.00
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Escape Outdoors: The Herschel Brand Mix Decision
Sherry Finney; Meghan Finney; Gemma WhyteCase IVEY-9B20A047-EEntrepreneurship, Marketing, StrategyThe co-manager and partner at Escape Outdoors (EO), North Sydney, Nova Scotia had to decide if the adoption of Herschel Supply Co. (Herschel) products—as part of her outdoor store’s product mix—was a good decision for her company. Herschel had never been included in the traditional outdoor mix of brands, and EO’s market was an older clientele than Herschel’s. Marketing factors affecting her decision to adopt a new brand included buyer behaviour, ...Starting at €8.20
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Trucar.in: Finding a Position in an Emerging Online Market
Utkarsh Utkarsh; Prashant Kumar; Anmol Lamba; Manadeep Ganguli; Santosh GuptaCase IVEY-9B18A047-EEntrepreneurship, MarketingTruCar.in (TruCar), established in 2014, was an emerging online car portal in India. The online car portal industry was highly competitive, with a few established players and several new entrants due to low entry barriers. Most competitors were focused on the online auto classified segment (providing information about cars) or the used-car segment (buying and selling used cars). TruCar was instead focused on assisting consumers in evaluating cars...Starting at €8.20