Ivey Business School (Canada)
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Apni Shala: Ensuring Psychosocial Wellbeing during Crisis
Avi Karan; Nilamadhab MohantyCase IVEY-W25492-EEntrepreneurship, MarketingThe social enterprise Apni Shala Foundation (ASF) provided social and emotional learning programs to disadvantaged communities in Mumbai, India. Since its founding in 2013, ASF had engaged with more than 16,000 students. Before February 2020, ASF was directly engaged with more than 4,600 students, 1,000 parents, and more than 500 teachers at 35 government schools and non-profit organizations. However, on March 31, 2020, the COVID-19 pandemic forc...Starting at €8.20
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Mobiuspace: Venturing into Emerging Markets
Dai Yao; Xingyu Chen; Li Ji; Ling Jiang; Shijie LuCase IVEY-9B20A040-EEntrepreneurship, Marketing, StrategyIn mid 2019, Mobiuspace, a Chinese Internet company, faced a new challenge. As a result of declining revenues from domestic mobile Internet markets, overseas markets offered new opportunities. In 2009, Snaptube, a short video aggregation and distribution platform that Mobiuspace offered as its main product, seized the opportunity to grow in emerging markets by creating localized and personalized video content. Despite the company’s initial succes...Starting at €8.20
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Mobiuspace: Venturing into Emerging Markets - Teaching Note
Dai Yao; Xingyu Chen; Li Ji; Ling Jiang; Shijie LuTeaching Note IVEY-8B20A040-EMarketingTeaching note for product 9B20A040.Starting at €0.00
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Youliaodao in the Era of Knowledge Economy: Go Big or Go Home
Dai Yao; Xingyu Chen; Ling Jiang; Li JiCase IVEY-9B20A031-EMarketingIn 2016, China witnessed a significant rise in the knowledge economy. Many users, who had been used to consuming information on the Internet for free, had become increasingly willing to pay for user-generated-content (UGC). Recognizing this emerging opportunity, Qiushibaike (QB), a well-established UGC platform with a focus on entertaining content, rolled out a new pay-for-knowledge product, namely Youliaodao (YLD), which focused on informational...Starting at €8.20
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Youliaodao in the Era of Knowledge Economy: Go Big or Go Home - Teaching Note
Dai Yao; Xingyu Chen; Ling Jiang; Li JiTeaching Note IVEY-8B20A031-EMarketingTeaching note for product 9B20A031.Starting at €0.00
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Apni Shala: Ensuring Psychosocial Wellbeing during Crisis - Teaching Note
Avi Karan; Nilamadhab MohantyTeaching Note IVEY-W25493-EEntrepreneurship, MarketingTeaching note for product W25492.Starting at €0.00