Ivey Business School (Canada)
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AstraEye Pharma Pvt Ltd.: An Unsettling Dilemma - Teaching Note
Esha Sharma, Kirti SharmaTeaching Note IVEY-W31075-EMarketing, StrategyTeaching note for product W31074.Starting at €0.00
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Yardstick: In Search of Segment and Strategy in The Education Industry
Sakhhi Chhabra, Varun ElembilasseryCase IVEY-W27114-EEntrepreneurship, MarketingIn May 2021, the founder of Yardstick Educational Initiatives Private Limited, a provider of experiential learning programs in India and the United Arab Emirates, was facing various business challenges. The company was started in India in 2008 but had been increasingly focused on the more profitable Middle East market since 2012. Attempting to stay current with technology advancements in educational products, it made considerable investments to d...Starting at €8.20
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AstraEye Pharma Pvt Ltd.: An Unsettling Dilemma
Esha Sharma, Kirti SharmaCase IVEY-W31074-EMarketing, StrategyAstraEye Pharma Pvt Ltd.: An Unsettling Dilemma (APP) was an ophthalmology pharmaceutical company that drew 80 per cent of its revenue from the artificial-tears segment. Elena Sanders was responsible for drafting a turnaround strategy for increasing market share by building prescription momentum, improving operational efficiency, and devising a renovated digital strategy. Based on the available options, Sanders had to decide between improving ope...Starting at €8.20
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Yardstick: In Search of Segment and Strategy in The Education Industry - Teaching Note
Sakhhi Chhabra, Varun ElembilasseryTeaching Note IVEY-W27115-EEntrepreneurship, MarketingTeaching note for product W27114.Starting at €0.00