Ivey Business School (Canada)
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Blue Sky Ranch: Sustainable Meat - Teaching Note
Vida Morkunas; Kristin MathesonTeaching Note IVEY-8B20A024-EMarketingTeaching note for product 9B20A024.Starting at €0.00
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Blue Sky Ranch: Sustainable Meat
Vida Morkunas; Kristin MathesonCase IVEY-9B20A024-EEntrepreneurship, MarketingIn 2018, the owner of Blue Sky Ranch, a heritage pig farm in British Columbia, Canada, was reviewing her business options. She had been producing premium-priced, high-quality pork for two years; however, despite growing demand from restaurants, grocers, and consumers for high-end, sustainably raised, free-range meat, Blue Sky Ranch was not yet profitable. The owner faced several challenges in processing and delivering her product to clients, and ...Starting at €8.20
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Reckitt Benckiser: Developing a New Laundry-Care Category in India - Teaching Note
Sandeep Puri; Ankit Kaushik; Kartikeya KachhwalTeaching Note IVEY-8B16A026-EMarketingTeaching Note for product 9B16A026.Starting at €0.00
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Reckitt Benckiser: Developing a New Laundry-Care Category in India
Sandeep Puri; Ankit Kaushik; Kartikeya KachhwalCase IVEY-9B16A026-EMarketing, StrategyReckitt Benckiser was the world’s largest manufacturer of household products and a major marketer of health-care and personal-care products. The company was at a threshold of opportunities provided by a growing market of Indian consumers who were becoming health conscious and buying antibacterial products to make their homes germ-free. At a time when more and more Indians were looking for antibacterial products to protect their health, the compan...Starting at €8.20