Ivey Business School (Canada)
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Reckitt Benckiser: Developing a New Laundry-Care Category in India - Teaching Note
Sandeep Puri; Ankit Kaushik; Kartikeya KachhwalTeaching Note IVEY-8B16A026-EMarketingTeaching Note for product 9B16A026.Starting at €0.00
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The Beer Cases (B): Groupo Modelo
Andrew Karl Delios; Donna JimenezCase IVEY-9B11M125-EMarketing, StrategyThe beer industry comprises elements of sub-national, national and global competition. To expand, the industry players use various strategic approaches as illustrated by five major beer companies: Anheuser-Busch InBev (9B11M124), Groupo Modelo, Tsingtao Brewery (9B11M126), San Miguel (9B09M074) and Thai Bev (9B13M065). Observations about the beer industry — a fairly easy product and industry to understand — can be extrapolated to other industries...Starting at €5.74
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The Beer Cases (C): Tsingtao Brewery
Andrew Karl Delios; Jia Wei Teo; Donna JimenezCase IVEY-9B11M126-EMarketing, StrategyThe beer industry comprises elements of sub-national, national and global competition. To expand, the industry players use various strategic approaches as illustrated by five major beer companies: Anheuser-Busch InBev (9B11M124), Groupo Modelo (9B11M125), Tsingtao Brewery, San Miguel (9B09M074) and Thai Bev (9B13M065). Observations about the beer industry — a fairly easy product and industry to understand — can be extrapolated to other industries...Starting at €5.74
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The Beer Cases (A): A-B InBev
Andrew Karl Delios; Jia Wei Teo; Donna JimenezCase IVEY-9B11M124-EMarketing, StrategyThe beer industry comprises elements of sub-national, national and global competition. To expand, the industry players use various strategic approaches as illustrated by five major beer companies: Anheuser-Busch InBev, Groupo Modelo (9B11M125), Tsingtao Brewery (9B11M126), San Miguel (9B09M074) and Thai Bev (9B13M065). Observations about the beer industry — a fairly easy product and industry to understand — can be extrapolated to other industries...Starting at €8.20
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Reckitt Benckiser: Developing a New Laundry-Care Category in India
Sandeep Puri; Ankit Kaushik; Kartikeya KachhwalCase IVEY-9B16A026-EMarketing, StrategyReckitt Benckiser was the world’s largest manufacturer of household products and a major marketer of health-care and personal-care products. The company was at a threshold of opportunities provided by a growing market of Indian consumers who were becoming health conscious and buying antibacterial products to make their homes germ-free. At a time when more and more Indians were looking for antibacterial products to protect their health, the compan...Starting at €8.20